Table 7

Bootstrapping results for the structural relations

Exogenous LV → endogenous LVOriginal sampleSample meanStandard deviationT-statisticsp-value
Explicit pragmatic UX → Explicit attractiveness0.3740.3740.0478.0110.000
Explicit pragmatic UX → Implicit attractiveness0.1410.1420.0562.5260.012
Explicit hedonic UX → Explicit attractiveness0.4750.4760.0509.4430.000
Explicit hedonic UX → Implicit attractiveness0.2990.2980.0585.1610.000
Implicit pragmatic UX → Explicit attractiveness0.0420.0420.0440.9480.343
Implicit pragmatic UX → Implicit attractiveness0.1490.1530.0552.6980.007
Implicit hedonic UX → Explicit attractiveness0.1030.1020.0432.3960.017
Implicit hedonic UX → Implicit attractiveness0.3110.3100.0625.0500.000
Explicit attractiveness → Explicit brand attitude0.5810.5800.0777.5560.000
Explicit attractiveness → Implicit brand attitude0.2810.2800.0823.4210.001
Implicit attractiveness → Explicit brand attitude−0.024−0.0210.0750.3140.754
Implicit attractiveness → Implicit brand attitude0.3570.3590.0864.1570.000
Explicit brand attitude → Behavioral intention0.4690.4730.0736.4220.000
Implicit brand attitude → Behavioral intention0.1770.1750.0732.4360.015

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