Bootstrapping results for the structural relations
| Exogenous LV → endogenous LV | Original sample | Sample mean | Standard deviation | T-statistics | p-value |
|---|---|---|---|---|---|
| Explicit pragmatic UX → Explicit attractiveness | 0.374 | 0.374 | 0.047 | 8.011 | 0.000 |
| Explicit pragmatic UX → Implicit attractiveness | 0.141 | 0.142 | 0.056 | 2.526 | 0.012 |
| Explicit hedonic UX → Explicit attractiveness | 0.475 | 0.476 | 0.050 | 9.443 | 0.000 |
| Explicit hedonic UX → Implicit attractiveness | 0.299 | 0.298 | 0.058 | 5.161 | 0.000 |
| Implicit pragmatic UX → Explicit attractiveness | 0.042 | 0.042 | 0.044 | 0.948 | 0.343 |
| Implicit pragmatic UX → Implicit attractiveness | 0.149 | 0.153 | 0.055 | 2.698 | 0.007 |
| Implicit hedonic UX → Explicit attractiveness | 0.103 | 0.102 | 0.043 | 2.396 | 0.017 |
| Implicit hedonic UX → Implicit attractiveness | 0.311 | 0.310 | 0.062 | 5.050 | 0.000 |
| Explicit attractiveness → Explicit brand attitude | 0.581 | 0.580 | 0.077 | 7.556 | 0.000 |
| Explicit attractiveness → Implicit brand attitude | 0.281 | 0.280 | 0.082 | 3.421 | 0.001 |
| Implicit attractiveness → Explicit brand attitude | −0.024 | −0.021 | 0.075 | 0.314 | 0.754 |
| Implicit attractiveness → Implicit brand attitude | 0.357 | 0.359 | 0.086 | 4.157 | 0.000 |
| Explicit brand attitude → Behavioral intention | 0.469 | 0.473 | 0.073 | 6.422 | 0.000 |
| Implicit brand attitude → Behavioral intention | 0.177 | 0.175 | 0.073 | 2.436 | 0.015 |
| Exogenous LV → endogenous LV | Original sample | Sample mean | Standard deviation | ||
|---|---|---|---|---|---|
| Explicit pragmatic UX → Explicit attractiveness | 0.374 | 0.374 | 0.047 | 8.011 | 0.000 |
| Explicit pragmatic UX → Implicit attractiveness | 0.141 | 0.142 | 0.056 | 2.526 | 0.012 |
| Explicit hedonic UX → Explicit attractiveness | 0.475 | 0.476 | 0.050 | 9.443 | 0.000 |
| Explicit hedonic UX → Implicit attractiveness | 0.299 | 0.298 | 0.058 | 5.161 | 0.000 |
| Implicit pragmatic UX → Explicit attractiveness | 0.042 | 0.042 | 0.044 | 0.948 | 0.343 |
| Implicit pragmatic UX → Implicit attractiveness | 0.149 | 0.153 | 0.055 | 2.698 | 0.007 |
| Implicit hedonic UX → Explicit attractiveness | 0.103 | 0.102 | 0.043 | 2.396 | 0.017 |
| Implicit hedonic UX → Implicit attractiveness | 0.311 | 0.310 | 0.062 | 5.050 | 0.000 |
| Explicit attractiveness → Explicit brand attitude | 0.581 | 0.580 | 0.077 | 7.556 | 0.000 |
| Explicit attractiveness → Implicit brand attitude | 0.281 | 0.280 | 0.082 | 3.421 | 0.001 |
| Implicit attractiveness → Explicit brand attitude | −0.024 | −0.021 | 0.075 | 0.314 | 0.754 |
| Implicit attractiveness → Implicit brand attitude | 0.357 | 0.359 | 0.086 | 4.157 | 0.000 |
| Explicit brand attitude → Behavioral intention | 0.469 | 0.473 | 0.073 | 6.422 | 0.000 |
| Implicit brand attitude → Behavioral intention | 0.177 | 0.175 | 0.073 | 2.436 | 0.015 |
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