Recent research on device types in the social media context
| Study | Dataset | Core variables | Main finding | |
|---|---|---|---|---|
| IV | DV | |||
| Grewal and Stephen (2019) | Online reviews (UGC) | Device type (mobile vs. nonmobile) | Helpfulness and purchase intentions | Online reviews generated by consumers through mobile devices are perceived to have required more writing effort and have higher credibility, generating greater purchase intentions |
| Kim et al. (2020) | Online review (UGC) | Device type (mobile versus nonmobile) | Content feature differences | The extremity of online reviews generated via mobile devices exceeds the extremity of online reviews generated by nonmobile devices |
| Lee et al. (2020) | Field experiment data | Device type (mobile vs. PC) | Consumer engagement and sales | A recommendation system's impact on consumer engagement is significantly higher for mobile users than for PC users. Although the mobile channel leads to more product sales, the recommendation system and mobile channel have no interaction effects on sales |
| Li et al. (2021) | Online reviews (UGC) | Mobile devices | Review conformity | Temporal distance influences review conformity positively, and mobile devices weaken this positive effect |
| Mariani et al. (2019) | Online review (UGC) | Device type (mobile vs. PC) | Content feature differences | The content features of online reviews generated via mobile devices significantly differ from PC-generated reviews |
| Melumad and Meyer (2020) | Online reviews (UGC) | Device type (mobile vs. PC) | Enhanced depth of disclosure | Consumers tend to exhibit deeper disclosure when creating online reviews on mobile devices versus PCs |
| Melumad et al. (2019) | UGC | Device type (mobile vs. PC) | Content differences, perceived value | UGC generated with a smartphone is less specific and privileged compared to UGC generated on a PC |
| Piccoli and Ott (2014) | Online reviews (UGC) | Device type (mobile vs. PC) | Content feature differences, perceived value | Online reviews posted via mobile devices are more timely, shorter, more “to the point” and more negative than reviews posted via PCs |
| Ransbotham et al. (2019) | Online reviews (UGC) | Device type (mobile vs. PC) | Content differences, perceived value | Online reviews generated via mobile devices are more affective, more concrete and less extreme than reviews generated via PCs. Additionally, consumers value mobile reviews less than PC-generated reviews |
| Raphaeli et al. (2017) | Clickstream data | Device type (mobile vs. PC) | Online browsing behavior | Online browsing sessions through mobile devices are a more task-oriented behavior, and corresponding sessions via PCs are a more exploration-oriented behavior |
| Söderlund et al. (2019) | Experimental data (UGC) | Device type (mobile vs. PC) | Emotional reactions | Responses from consumers via PCs are perceived to reflect more positive emotions and attractiveness than responses via mobile devices with small screens |
| Zhu et al. (2020) | Online reviews (UGC) | Device type (mobile vs. PC) | Content feature differences, perceived value | Online reviews posted via mobile phones include fewer words but more images, as well as higher ratings and shorter time intervals than reviews via PCs |
| Study | Dataset | Core variables | Main finding | |
|---|---|---|---|---|
| IV | DV | |||
| Online reviews (UGC) | Device type (mobile vs. nonmobile) | Helpfulness and purchase intentions | Online reviews generated by consumers through mobile devices are perceived to have required more writing effort and have higher credibility, generating greater purchase intentions | |
| Online review (UGC) | Device type (mobile versus nonmobile) | Content feature differences | The extremity of online reviews generated via mobile devices exceeds the extremity of online reviews generated by nonmobile devices | |
| Field experiment data | Device type (mobile vs. PC) | Consumer engagement and sales | A recommendation system's impact on consumer engagement is significantly higher for mobile users than for PC users. Although the mobile channel leads to more product sales, the recommendation system and mobile channel have no interaction effects on sales | |
| Online reviews (UGC) | Mobile devices | Review conformity | Temporal distance influences review conformity positively, and mobile devices weaken this positive effect | |
| Online review (UGC) | Device type (mobile vs. PC) | Content feature differences | The content features of online reviews generated via mobile devices significantly differ from PC-generated reviews | |
| Online reviews (UGC) | Device type (mobile vs. PC) | Enhanced depth of disclosure | Consumers tend to exhibit deeper disclosure when creating online reviews on mobile devices versus PCs | |
| UGC | Device type (mobile vs. PC) | Content differences, perceived value | UGC generated with a smartphone is less specific and privileged compared to UGC generated on a PC | |
| Online reviews (UGC) | Device type (mobile vs. PC) | Content feature differences, perceived value | Online reviews posted via mobile devices are more timely, shorter, more “to the point” and more negative than reviews posted via PCs | |
| Online reviews (UGC) | Device type (mobile vs. PC) | Content differences, perceived value | Online reviews generated via mobile devices are more affective, more concrete and less extreme than reviews generated via PCs. Additionally, consumers value mobile reviews less than PC-generated reviews | |
| Clickstream data | Device type (mobile vs. PC) | Online browsing behavior | Online browsing sessions through mobile devices are a more task-oriented behavior, and corresponding sessions via PCs are a more exploration-oriented behavior | |
| Experimental data (UGC) | Device type (mobile vs. PC) | Emotional reactions | Responses from consumers via PCs are perceived to reflect more positive emotions and attractiveness than responses via mobile devices with small screens | |
| Online reviews (UGC) | Device type (mobile vs. PC) | Content feature differences, perceived value | Online reviews posted via mobile phones include fewer words but more images, as well as higher ratings and shorter time intervals than reviews via PCs | |
Note(s): “IV” indicates independent variables and “DV” indicates dependent variables
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