Table 4

Regression analyses (15 items) adjusted model with age, gender and time spent browsing app stores (per week)

BetatpBetatpBetatp
AgeGenderaTime
Excellence–Inferiority−0.152*−2.1340.0330.0080.3460.7290.1591.8770.061
Graciousness–Harshness0.0450.6350.5250.0110.4960.6200.0440.5130.608
Idleness–Liveliness0.0640.8990.3690.0180.7900.4300.0750.8830.377
Normalness–Bizarreness0.0140.2020.8400.030−1.3310.1830.1121.3210.187
Complexity–Simplicity0.0200.9330.3510.0241.1250.2610.0321.4350.151

Note(s): * = p < 0.05, ** = p < 0.01, statistically significant effects italicized. aFemales were coded with the higher variable value

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