Regression analyses (22 items) with age, gender and time spent browsing app stores (per week)
| Beta | t | p | Beta | t | p | Beta | t | p | |
|---|---|---|---|---|---|---|---|---|---|
| Age | Gendera | Time | |||||||
| Excellence–Inferiority | −0.170* | −2.393 | 0.017 | 0.002 | 0.069 | 0.945 | 0.173* | 2.046 | 0.041 |
| Graciousness–Harshness | 0.071 | 1.001 | 0.317 | 0.023 | 1.004 | 0.316 | 0.035 | 0.407 | 0.684 |
| Idleness–Liveliness | −0.044 | −0.616 | 0.538 | −0.030 | −1.309 | 0.191 | 0.107 | 1.256 | 0.209 |
| Normalness–Bizarreness | 0.037 | 0.520 | 0.603 | −0.020 | −0.908 | 0.364 | 0.013 | 0.155 | 0.877 |
| Complexity–Simplicity | 0.067 | 0.946 | 0.344 | 0.029 | 1.297 | 0.195 | 0.105 | 1.241 | 0.215 |
| Beta | Beta | Beta | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Age | Gendera | Time | |||||||
| Excellence–Inferiority | 0.002 | 0.069 | 0.945 | ||||||
| Graciousness–Harshness | 0.071 | 1.001 | 0.317 | 0.023 | 1.004 | 0.316 | 0.035 | 0.407 | 0.684 |
| Idleness–Liveliness | 0.538 | −1.309 | 0.191 | 0.107 | 1.256 | 0.209 | |||
| Normalness–Bizarreness | 0.037 | 0.520 | 0.603 | 0.364 | 0.013 | 0.155 | 0.877 | ||
| Complexity–Simplicity | 0.067 | 0.946 | 0.344 | 0.029 | 1.297 | 0.195 | 0.105 | 1.241 | 0.215 |
Note(s): * = p < 0.05, ** = p < 0.01, statistically significant effects italicized. aFemales were coded with the higher variable value
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