Table 6

Regression analyses (22 items) with age, gender and time spent browsing app stores (per week)

BetatpBetatpBetatp
AgeGenderaTime
Excellence–Inferiority−0.170*−2.3930.0170.0020.0690.9450.173*2.0460.041
Graciousness–Harshness0.0711.0010.3170.0231.0040.3160.0350.4070.684
Idleness–Liveliness0.0440.6160.5380.030−1.3090.1910.1071.2560.209
Normalness–Bizarreness0.0370.5200.6030.0200.9080.3640.0130.1550.877
Complexity–Simplicity0.0670.9460.3440.0291.2970.1950.1051.2410.215

Note(s): * = p < 0.05, ** = p < 0.01, statistically significant effects italicized. aFemales were coded with the higher variable value

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