Table 4 Representative quotes for the... | Emerald Publishing

Table 4

Representative quotes for the theme “projecting legitimacy aspirations”

Projecting legitimacy aspirations
Values and ideals	Equality and community “We work with gender equality where there aren't male gamers and female gamers, they're only gamers.” (Jonas, Esports for change) “Yes, you have the competitivity that's in the sports, the feelings, the spectators, but then you also have the community around it. It is helping people come into the community and start playing and teaching them how to be online and the code of conduct and stuff like that.” (Jonas, Esports for change) “The purpose of the organization is to be one of the biggest Swedish communities in esports … there is a passion for people to win as well, but there is a bigger passion in the hearts of people that want to develop other people in the community.” (Rasmus, Esports for change)
	Democracy and education “[Our movement] is citizen-based … we don't want to stagnate like all the rest of the sports.” (Rasmus, Esports for change) “We create an organisation to democracy. So they have to start edify people maybe in a team. It is part of the education.” (Alex, Esports for change)
	Physical competition sports “We are trying to find what can we copy from other sports. If you look at regular sports, in the beginning, it was also the players, it was also the community, it was just kids that want to play against each other and then they started up teams.” (Mart, Sporty esports) “Esports need to be treated as a sport … we set up national standards for esports and for competitions.” (Mattias, Sporty esports)
	Health “Physical training is really about teaching the students the value of the physical activity, connect it to esports. Make them see the connection.” (Mart, Sporty esports) “I would want to use the old stuff that is great like physiology and health. And combine that with all the new parts that are a part of Esport.” (Rasmus, Esports for change)
Aiming for validity	Making others understand “Parents should understand what their kids are doing. If it's playing the guitar or if it's playing Counter-Strike, the parents should understand the community around it to help support the kids.” (Alex, Esports for change) “I need to convince people what playing games is … this is a basic knowledge, it's something we still need to talk about. What is playing games, and what kids do. And I can see a big improvement in the general public today about the knowledge about games. Because it's a big part of our lives in a way that it wasn't 10 years ago, or even five years ago. And … but there is still a long way to go.” (Lucas, Sporty esports)
	Creating norms and rules “We want to create policies and create an environment that creates a healthy way to look at gaming on all levels.” (Lucas, Sporty esports) “We need to start from the bottom, when there's a six-year-old starting to play, who takes care of him and who teaches him the rules … we need leaders who can teach them that you're not supposed to tell your friends that they suck when they play. This does not happen on a soccer field, because the coach would slap you silly. But right now, still, today, esports is Wild West, kids do whatever they want because the parents are not involved.” (Alex, Esports for change)
	Expected effects “Getting recognized would open up a lot more possibilities to educate kids and to make the programs much deeper than they are right now … this will also make it easier to get funding to have a place where the kids can meet and practice … and there's also legal facts.” (Mart, Sporty esports) “This could be so much more. We could get more fundings for projects that would matter. We could get so much more profitable sponsor contacts.” (Rasmus, Esports for change)
Grassroots collective action	Civic associations “I've been in communities before but this was just something else. It was wanting to create different groups of people … a bottom-up process that builds up from the base: that is the direction that I think that we should continue to go.” (Alex, Esports for change) “We work a lot with from the grassroots levels.” (Jonas, Esports for change)
Grassroots collective action	Esports local sport clubs “We are focusing on our members, the local clubs around Sweden … you need to be able to create a movement, you need to know how you create the club, you need to make easy to create the club.” (Lucas, Sporty esports) “I think that we would be able to get these grassroot levels that could excel even beyond where the players today are.” (Mart, Sporty esports)

Projecting legitimacy aspirations
Values and ideals	Equality and community“We work with gender equality where there aren't male gamers and female gamers, they're only gamers.” (Jonas, Esports for change)“Yes, you have the competitivity that's in the sports, the feelings, the spectators, but then you also have the community around it. It is helping people come into the community and start playing and teaching them how to be online and the code of conduct and stuff like that.” (Jonas, Esports for change)“The purpose of the organization is to be one of the biggest Swedish communities in esports … there is a passion for people to win as well, but there is a bigger passion in the hearts of people that want to develop other people in the community.” (Rasmus, Esports for change)
	Democracy and education“[Our movement] is citizen-based … we don't want to stagnate like all the rest of the sports.” (Rasmus, Esports for change)“We create an organisation to democracy. So they have to start edify people maybe in a team. It is part of the education.” (Alex, Esports for change)
	Physical competition sports“We are trying to find what can we copy from other sports. If you look at regular sports, in the beginning, it was also the players, it was also the community, it was just kids that want to play against each other and then they started up teams.” (Mart, Sporty esports)“Esports need to be treated as a sport … we set up national standards for esports and for competitions.” (Mattias, Sporty esports)
	Health“Physical training is really about teaching the students the value of the physical activity, connect it to esports. Make them see the connection.” (Mart, Sporty esports)“I would want to use the old stuff that is great like physiology and health. And combine that with all the new parts that are a part of Esport.” (Rasmus, Esports for change)
Aiming for validity	Making others understand“Parents should understand what their kids are doing. If it's playing the guitar or if it's playing Counter-Strike, the parents should understand the community around it to help support the kids.” (Alex, Esports for change)“I need to convince people what playing games is … this is a basic knowledge, it's something we still need to talk about. What is playing games, and what kids do. And I can see a big improvement in the general public today about the knowledge about games. Because it's a big part of our lives in a way that it wasn't 10 years ago, or even five years ago. And … but there is still a long way to go.” (Lucas, Sporty esports)
	Creating norms and rules“We want to create policies and create an environment that creates a healthy way to look at gaming on all levels.” (Lucas, Sporty esports)“We need to start from the bottom, when there's a six-year-old starting to play, who takes care of him and who teaches him the rules … we need leaders who can teach them that you're not supposed to tell your friends that they suck when they play. This does not happen on a soccer field, because the coach would slap you silly. But right now, still, today, esports is Wild West, kids do whatever they want because the parents are not involved.” (Alex, Esports for change)
	Expected effects“Getting recognized would open up a lot more possibilities to educate kids and to make the programs much deeper than they are right now … this will also make it easier to get funding to have a place where the kids can meet and practice … and there's also legal facts.” (Mart, Sporty esports)“This could be so much more. We could get more fundings for projects that would matter. We could get so much more profitable sponsor contacts.” (Rasmus, Esports for change)
Grassroots collective action	Civic associations“I've been in communities before but this was just something else. It was wanting to create different groups of people … a bottom-up process that builds up from the base: that is the direction that I think that we should continue to go.” (Alex, Esports for change)“We work a lot with from the grassroots levels.” (Jonas, Esports for change)
Grassroots collective action	Esports local sport clubs“We are focusing on our members, the local clubs around Sweden … you need to be able to create a movement, you need to know how you create the club, you need to make easy to create the club.” (Lucas, Sporty esports)“I think that we would be able to get these grassroot levels that could excel even beyond where the players today are.” (Mart, Sporty esports)

Source(s): Author's own creation/work