Descriptive statistics
| Variables | Mean | SD | Min | Max |
|---|---|---|---|---|
| Purchasing behavior | 121.836 | 675.850 | 0 | 34,092 |
| Gift-giving behavior | 66.857 | 591.910 | 0 | 43,168 |
| Social interaction-oriented content | 18.230 | 14.934 | 0 | 95.238 |
| Broadcaster popularity | 1826.183 | 19844.89 | 3 | 635066.5 |
| Promotion capability | 1.659 | 0.519 | 1 | 3 |
| Broadcaster type | 0.146 | 0.989 | −1 | 1 |
| Number of fans | 2.217 | 0.743 | 0.048 | 19.613 |
| Number of live broadcasts per month | 6.452 | 9.421 | 1 | 31 |
| Live-stream word counts per minute | 196.621 | 107.30 | 0 | 1,381 |
| Variables | Mean | SD | Min | Max |
|---|---|---|---|---|
| Purchasing behavior | 121.836 | 675.850 | 0 | 34,092 |
| Gift-giving behavior | 66.857 | 591.910 | 0 | 43,168 |
| Social interaction-oriented content | 18.230 | 14.934 | 0 | 95.238 |
| Broadcaster popularity | 1826.183 | 19844.89 | 3 | 635066.5 |
| Promotion capability | 1.659 | 0.519 | 1 | 3 |
| Broadcaster type | 0.146 | 0.989 | −1 | 1 |
| Number of fans | 2.217 | 0.743 | 0.048 | 19.613 |
| Number of live broadcasts per month | 6.452 | 9.421 | 1 | 31 |
| Live-stream word counts per minute | 196.621 | 107.30 | 0 | 1,381 |
Note(s): We calculated the number of fans by 1,000,000 for scaling purposes
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