Fixed–effects negative binomial regression results for social interaction-oriented content's effect on purchasing behavior
| Model 1 | Model 2 | Model 3 | ||||
|---|---|---|---|---|---|---|
| β (se) | p | β (se) | p | β (se) | p | |
| Intercept | 5.345 (0.162) | 0.000 | 5.324 (0.165) | 0.000 | 5.374 (0.161) | 0.000 |
| Gender | −0.132 (0.069) | 0.056 | −0.161 (0.071) | 0.023 | −0.132 (0.074) | 0.077 |
| Promotion capability | 0.031 (0.061) | 0.613 | 0.051 (0.062) | 0.623 | 0.027 (0.060) | 0.648 |
| Broadcaster type | 0.095 (0.035) | 0.006 | 0.103 (0.034) | 0.003 | 0.099 (0.034) | 0.004 |
| Number of fans | 0.172 (0.049) | 0.000 | 0.030 (0.049) | 0.001 | 0.201 (0.051) | 0.000 |
| Number of live broadcasts per month | −0.098 (0.071) | 0.163 | −0.095 (0.070) | 0.175 | −0.105 (0.070) | 0.129 |
| Live-stream word counts per minute | 0.070 (0.030) | 0.020 | 0.058 (0.029) | 0.051 | 0.050 (0.030) | 0.097 |
| Broadcaster popularity (BP) | 0.095 (0.044) | 0.000 | 0.076 (0.043) | 0.000 | 0.071 (0.043) | 0.000 |
| Social interaction-oriented content (SC) | 0.129 (0.029) | 0.000 | 0.142 (0.028) | 0.000 | ||
| SC2 | −0.008 (0.001) | 0.000 | −0.014 (0.007) | 0.025 | ||
| SC * BP | 0.051 (0.026) | 0.003 | ||||
| SC2 * BP | −0.016 (0.011) | 0.002 | ||||
| VIF | 1.50 | 1.51 | 2.74 | |||
| Log likelihood | −175988.34 | −175934.05 | −175918.12 | |||
| Wald χ2 | 21.90 | 0.002 | 56.76 | 0.000 | 72.98 | 0.000 |
| AIC | 351,994 | 351,890 | 351,864 | |||
| BIC | 352,071 | 351,983 | 351,983 | |||
| N | 35,736 | 35,736 | 35,736 | |||
| Model 1 | Model 2 | Model 3 | ||||
|---|---|---|---|---|---|---|
| Intercept | 5.345 (0.162) | 0.000 | 5.324 (0.165) | 0.000 | 5.374 (0.161) | 0.000 |
| Gender | −0.132 (0.069) | 0.056 | −0.161 (0.071) | 0.023 | −0.132 (0.074) | 0.077 |
| Promotion capability | 0.031 (0.061) | 0.613 | 0.051 (0.062) | 0.623 | 0.027 (0.060) | 0.648 |
| Broadcaster type | 0.095 (0.035) | 0.006 | 0.103 (0.034) | 0.003 | 0.099 (0.034) | 0.004 |
| Number of fans | 0.172 (0.049) | 0.000 | 0.030 (0.049) | 0.001 | 0.201 (0.051) | 0.000 |
| Number of live broadcasts per month | −0.098 (0.071) | 0.163 | −0.095 (0.070) | 0.175 | −0.105 (0.070) | 0.129 |
| Live-stream word counts per minute | 0.070 (0.030) | 0.020 | 0.058 (0.029) | 0.051 | 0.050 (0.030) | 0.097 |
| Broadcaster popularity (BP) | 0.095 (0.044) | 0.000 | 0.076 (0.043) | 0.000 | 0.071 (0.043) | 0.000 |
| Social interaction-oriented content (SC) | 0.129 (0.029) | 0.000 | 0.142 (0.028) | 0.000 | ||
| SC2 | −0.008 (0.001) | 0.000 | −0.014 (0.007) | 0.025 | ||
| SC * BP | 0.051 (0.026) | 0.003 | ||||
| SC2 * BP | −0.016 (0.011) | 0.002 | ||||
| VIF | 1.50 | 1.51 | 2.74 | |||
| Log likelihood | −175988.34 | −175934.05 | −175918.12 | |||
| Wald | 21.90 | 0.002 | 56.76 | 0.000 | 72.98 | 0.000 |
| AIC | 351,994 | 351,890 | 351,864 | |||
| BIC | 352,071 | 351,983 | 351,983 | |||
| 35,736 | 35,736 | 35,736 | ||||
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