Table 7 Fixed–effects negative binomial... | Emerald Publishing

Table 7

Fixed–effects negative binomial regression results for social interaction-oriented content's effect on purchasing behavior among the two different broadcaster groups

	Model 4		Model 5
	(High-popularity broadcasters)		(Low-popularity broadcasters)
	β (se)	p	β (se)	p
Intercept	5.855 (0.263)	0.000	5.279 (0.191)	0.000
Gender	−0.357 (0.094)	0.000	−0.072 (0.096)	0.453
Promotion capability	0.036 (0.092)	0.692	0.022 (0.073)	0.759
Broadcaster type	0.240 (0.047)	0.000	0.093 (0.041)	0.024
Number of fans	0.524 (0.101)	0.000	0.135 (0.056)	0.017
Number of live broadcasts per month	−0.084 (0.130)	0.518	−0.156 (0.070)	0.067
Live-stream word counts per minute	−0.025 (0.061)	0.674	0.058 (0.033)	0.081
Social interaction-oriented content (SC)	0.191 (0.060)	0.001	0.133 (0.033)	0.000
SC²	−0.032 (0.018)	0.025	−0.007 (0.001)	0.000
Log likelihood	−45358.676		−130501.31
Wald χ²	63.84	0.000	46.97	0.000
AIC	90,739		261,024
BIC	90,817		261,114
N	9,195		26,541

	Model 4		Model 5
	(High-popularity broadcasters)		(Low-popularity broadcasters)
	β (se)	p	β (se)	p
Intercept	5.855 (0.263)	0.000	5.279 (0.191)	0.000
Gender	−0.357 (0.094)	0.000	−0.072 (0.096)	0.453
Promotion capability	0.036 (0.092)	0.692	0.022 (0.073)	0.759
Broadcaster type	0.240 (0.047)	0.000	0.093 (0.041)	0.024
Number of fans	0.524 (0.101)	0.000	0.135 (0.056)	0.017
Number of live broadcasts per month	−0.084 (0.130)	0.518	−0.156 (0.070)	0.067
Live-stream word counts per minute	−0.025 (0.061)	0.674	0.058 (0.033)	0.081
Social interaction-oriented content (SC)	0.191 (0.060)	0.001	0.133 (0.033)	0.000
SC²	−0.032 (0.018)	0.025	−0.007 (0.001)	0.000
Log likelihood	−45358.676		−130501.31
Wald χ²	63.84	0.000	46.97	0.000
AIC	90,739		261,024
BIC	90,817		261,114
N	9,195		26,541