Fixed–effects negative binomial regression results for social interaction-oriented content's effect on gift-giving behavior
| Model 6 | Model 7 | Model 8 | ||||
|---|---|---|---|---|---|---|
| β (se) | p | β (se) | p | β (se) | p | |
| Intercept | 7.407 (0.357) | 0.000 | 7.359 (0.345) | 0.000 | 5.207 (0.230) | 0.000 |
| Gender | 0.517 (0.120) | 0.000 | 0.530 (0.111) | 0.000 | 0.457 (0.117) | 0.000 |
| Promotion capability | −0.471 (0.090) | 0.000 | −0.527 (0.097) | 0.000 | −0.421 (0.071) | 0.000 |
| Broadcaster type | −0.328 (0.069) | 0.000 | −0.305 (0.064) | 0.000 | −0.120 (0.047) | 0.011 |
| Number of fans | 0.741 (0.102) | 0.000 | 0.778 (0.086) | 0.000 | 0.727 (0.068) | 0.000 |
| Number of live broadcasts per month | −0.720 (0.097) | 0.000 | −0.581 (0.090) | 0.000 | −0.622 (0.076) | 0.000 |
| Live-stream word counts per minute | −0.099 (0.032) | 0.002 | −0.116 (0.035) | 0.001 | −0.001 (0.027) | 0.963 |
| Broadcaster popularity (BP) | 0.384 (0.069) | 0.000 | 0.358 (0.066) | 0.000 | 0.324 (0.067) | 0.000 |
| Social interaction-oriented content (SC) | 0.271 (0.073) | 0.000 | 0.217 (0.046) | 0.000 | ||
| SC2 | −0.034 (0.037) | 0.354 | ||||
| SC * BP | 0.142 (0.037) | 0.000 | ||||
| VIF | 1.73 | 1.74 | 1.75 | |||
| Pseudo R2 | 0.057 | 0.058 | 0.087 | |||
| Log likelihood | −140114.37 | −139849.71 | −134575.22 | |||
| Wald χ2 | 2629.77 | 0.000 | 2511.54 | 0.000 | 1775.73 | 0.000 |
| AIC | 280,246 | 279,721 | 271,193 | |||
| BIC | 280,323 | 279,814 | 271,295 | |||
| N | 35,736 | 35,736 | 35,736 | |||
| Model 6 | Model 7 | Model 8 | ||||
|---|---|---|---|---|---|---|
| Intercept | 7.407 (0.357) | 0.000 | 7.359 (0.345) | 0.000 | 5.207 (0.230) | 0.000 |
| Gender | 0.517 (0.120) | 0.000 | 0.530 (0.111) | 0.000 | 0.457 (0.117) | 0.000 |
| Promotion capability | −0.471 (0.090) | 0.000 | −0.527 (0.097) | 0.000 | −0.421 (0.071) | 0.000 |
| Broadcaster type | −0.328 (0.069) | 0.000 | −0.305 (0.064) | 0.000 | −0.120 (0.047) | 0.011 |
| Number of fans | 0.741 (0.102) | 0.000 | 0.778 (0.086) | 0.000 | 0.727 (0.068) | 0.000 |
| Number of live broadcasts per month | −0.720 (0.097) | 0.000 | −0.581 (0.090) | 0.000 | −0.622 (0.076) | 0.000 |
| Live-stream word counts per minute | −0.099 (0.032) | 0.002 | −0.116 (0.035) | 0.001 | −0.001 (0.027) | 0.963 |
| Broadcaster popularity (BP) | 0.384 (0.069) | 0.000 | 0.358 (0.066) | 0.000 | 0.324 (0.067) | 0.000 |
| Social interaction-oriented content (SC) | 0.271 (0.073) | 0.000 | 0.217 (0.046) | 0.000 | ||
| SC2 | −0.034 (0.037) | 0.354 | ||||
| SC * BP | 0.142 (0.037) | 0.000 | ||||
| VIF | 1.73 | 1.74 | 1.75 | |||
| Pseudo | 0.057 | 0.058 | 0.087 | |||
| Log likelihood | −140114.37 | −139849.71 | −134575.22 | |||
| Wald | 2629.77 | 0.000 | 2511.54 | 0.000 | 1775.73 | 0.000 |
| AIC | 280,246 | 279,721 | 271,193 | |||
| BIC | 280,323 | 279,814 | 271,295 | |||
| 35,736 | 35,736 | 35,736 | ||||
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