Table 9 Fixed–effects negative binomial... | Emerald Publishing

Table 9

Fixed–effects negative binomial regression results for social interaction-oriented content's effect on gift-giving behavior among the two different broadcaster groups

	Model 9		Model 10
	(High-popularity broadcasters)		(Low-popularity broadcasters)
	β (se)	p	β (se)	p
Intercept	6.610 (0.557)	0.000	4.681 (0.286)	0.000
Gender	0.630 (0.157)	0.000	0.120 (0.103)	0.248
Promotion capability	−0.309 (0.199)	0.121	−0.536 (0.079)	0.000
Broadcaster type	−0.079 (0.144)	0.488	−0.059 (0.033)	0.072
Number of fans	0.617 (0.153)	0.000	0.498 (0.084)	0.000
Number of live broadcasts per month	0.403 (0.134)	0.000	−0.534 (0.075)	0.000
Live-stream word counts per minute	−0.149 (0.064)	0.020	−0.044 (0.032)	0.170
Social interaction-oriented content (SC)	0.291 (0.064)	0.000	0.166 (0.041)	0.000
SC²	−0.033 (0.047)	0.263	−0.013 (0.062)	0.331
Log likelihood	−54386.43		−80900.56
Wald χ²	277.39	0.000	380.90	0.000
AIC	108,794		161,823
BIC	108,873		161,913
N	9,195		26,541

	Model 9		Model 10
	(High-popularity broadcasters)		(Low-popularity broadcasters)
	β (se)	p	β (se)	p
Intercept	6.610 (0.557)	0.000	4.681 (0.286)	0.000
Gender	0.630 (0.157)	0.000	0.120 (0.103)	0.248
Promotion capability	−0.309 (0.199)	0.121	−0.536 (0.079)	0.000
Broadcaster type	−0.079 (0.144)	0.488	−0.059 (0.033)	0.072
Number of fans	0.617 (0.153)	0.000	0.498 (0.084)	0.000
Number of live broadcasts per month	0.403 (0.134)	0.000	−0.534 (0.075)	0.000
Live-stream word counts per minute	−0.149 (0.064)	0.020	−0.044 (0.032)	0.170
Social interaction-oriented content (SC)	0.291 (0.064)	0.000	0.166 (0.041)	0.000
SC²	−0.033 (0.047)	0.263	−0.013 (0.062)	0.331
Log likelihood	−54386.43		−80900.56
Wald χ²	277.39	0.000	380.90	0.000
AIC	108,794		161,823
BIC	108,873		161,913
N	9,195		26,541