Table 6

Mean and standard deviation of WTP estimates of the MNL estimates (€/kg)

AttributesModern channelTraditional channelPooled sampled
Freshness
  • Warm

2.64 (0.129)2.83 (0.131)2.83 (0.131)
  • Chilled

2.22 (0.132)2.01 (0.122)2.00 (0.118)
  • Frozen

2.30 (0.145)2.33 (0.152)2.34 (0.151)
Food safety certification
  • Government

2.68 (0.133)2.73 (0.149)2.71 (0.146)
  • Private

2.14 (0.112)2.05 (0.105)2.04 (0.101)
  • No certification

2.29 (0.151)2.39 (0.167)2.38 (0.166)
Product information label
  • With label

2.49 (0.157)2.42 (0.151)2.40 (0.149)
  • Without label

2.25 (0.147)2.36 (0.149)2.35 (0.148)

Note(s): Significant of 5% level. Standard deviation in parentheses

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