Mean and standard deviation of WTP estimates of the MNL estimates (€/kg)
| Attributes | Modern channel | Traditional channel | Pooled sampled |
|---|---|---|---|
| Freshness | |||
| 2.64 (0.129) | 2.83 (0.131) | 2.83 (0.131) |
| 2.22 (0.132) | 2.01 (0.122) | 2.00 (0.118) |
| 2.30 (0.145) | 2.33 (0.152) | 2.34 (0.151) |
| Food safety certification | |||
| 2.68 (0.133) | 2.73 (0.149) | 2.71 (0.146) |
| 2.14 (0.112) | 2.05 (0.105) | 2.04 (0.101) |
| 2.29 (0.151) | 2.39 (0.167) | 2.38 (0.166) |
| Product information label | |||
| 2.49 (0.157) | 2.42 (0.151) | 2.40 (0.149) |
| 2.25 (0.147) | 2.36 (0.149) | 2.35 (0.148) |
| Attributes | Modern channel | Traditional channel | Pooled sampled |
|---|---|---|---|
Warm | 2.64 (0.129) | 2.83 (0.131) | 2.83 (0.131) |
Chilled | 2.22 (0.132) | 2.01 (0.122) | 2.00 (0.118) |
Frozen | 2.30 (0.145) | 2.33 (0.152) | 2.34 (0.151) |
Government | 2.68 (0.133) | 2.73 (0.149) | 2.71 (0.146) |
Private | 2.14 (0.112) | 2.05 (0.105) | 2.04 (0.101) |
No certification | 2.29 (0.151) | 2.39 (0.167) | 2.38 (0.166) |
With label | 2.49 (0.157) | 2.42 (0.151) | 2.40 (0.149) |
Without label | 2.25 (0.147) | 2.36 (0.149) | 2.35 (0.148) |
Note(s): Significant of 5% level. Standard deviation in parentheses