Table 5

Measurement properties (four-factor model)

QUICKSERV dimensions (Cronbach' alpha)Standardized factor loadingsCRAVE
Physical environment perception (0.809) 0.8130.521
Attractive place and pleasant atmosphere0.694  
Well-painted walls and proper lighting0.766  
Attractive exterior signs and appearance0.755  
Comfortable indoor temperature0.668  
Operations performance perception (0.889) 0.8890.728
Proper service time (order preparation)0.820  
Enough staff to attend to consumers0.867  
Experienced and well-trained employees0.871  
Personnel service perception (0.919) 0.9190.792
Staff have a pleasant attitude0.871  
Staff have a clean and well-groomed look0.897  
Staff are dynamic and friendly0.901  
Food quality perception (0.885) 0.8890.669
Fresh and properly cooked food0.835  
Delicious and tasty food0.906  
Sufficient variety of choices on the menu0.778  
Practical and hygienic food packaging0.743  

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