Table 2

Values of (Ai → Nespresso) and (Ai → Nespresso) PR

From the company fileFrom the consumer file
Lemma (Ai)N (Ai → Nespresso)COMP(Ai → Nespresso) PRCOMLemma (Ai)N (Ai → Nespresso)CONS(Ai → Nespresso) PRCONS
A1Coffee56955.24A1Coffee79454.65
A2Quality18017.48A2Machine50434.69
A3Capsule17617.09A3Capsule35924.71
A4Cru16415.92A4Espresso27819.13
A5Experience14914.47A5Cup18412.66
A6Machine13913.50A6i-Pod18112.46
A7Cup13012.62A7Taste14710.12
A8Farmer11511.17A8Time1439.84
A9Boutique11210.87A9Good1339.15
A10Program10710.39A10Quality1329.09
A11Create10610.29A11Home1258.60
A12Business10310.00A12Experience1198.19
A13Design1009.71A13Drink1147.85
A14Club999.61A14System1097.50
A15Member908.74A15Design996.81
A16Sustainable888.54A16Best986.75
A17Service858.25A17Love986.75
A18Taste848.16A18Boutique936.40
A19Unique848.16A19Great916.26
A20World838.06A20Store825.64
A21Recycle817.86A21Different805.51
A22System807.77A22Recycle785.37
A23Espresso767.38A23Service775.30
A24Country726.99A24Easy765.23
A25Nestlé706.80A25Think765.23
A26Launch696.70A26Cru755.16
A27Innovative626.02A27Create735.02
A28Share626.02A28Enjoy735.02
A29Expert595.73A29World724.96
A30Line575.53A30Order664.54
A31Premium555.34A31Club644.41
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