Table 2

Set of cases under analysis

CaseProductSales [mln €/year]Supply chain stage
AFresh fruit1Grower
BFresh fruit and vegetables2.100Grower, Processor, Wholesaler
CFresh vegetables32Grower, Processor, Wholesaler
DFresh fruit and vegetables230Grower, Processor, Wholesaler
EFresh fruit34Grower, Processor, Wholesaler
FJuices and canned vegetables400Processor
GDried fruit and juices110Processor
HFrozen vegetables1,684*Processor
IFresh fruit14Wholesaler
JAll12.400Retailer
KAll200Wholesaler, Retailer
LAll1.000Retailer
MGrape grower, Must producer and concentrator, Ager, Bottler21Focal Company
NGrape grower, Must producer and concentrator, Ager, Bottler15Focal Company
OManufacturer, Ager, Bottler100Focal Company
PManufacturer, Ager, Bottler5Focal Company
QMust producer12First tier supplier
RGrape grower, Must producer100Second tier supplier
SWhite vinegar producer, Manufacturer, Ager, Bottler110Focal Company

Note(s): *Value includes several product categories among which FFV

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