Table 3

Coding of questions on sustainability sensitivity asked to the sample of consumers surveyed at farmer markets (2020) (*)

QuestionExtrapolated variableAssigned code
What consumption do you rationalise?Rationalise electricityS_R1
Rationalise waterS_R2
Rationalise otherS_R3
What do you separate in the collection?Recycle paperS_D1
Recycle glassS_D2
Recycle plasticS_D3
Recycle used batteriesS_D4
Do you use … ?Use of reusable shopping bagsS_U1
Use of low energy appliancesS_U2
Use of environmentally friendly cleaning productsS_U3
Use of returnable packaging/packagingS_U4
1.2 And when making food choices? Do you look at the label to know where it was produced or grown?Choice – look at the labelS_S1
1.2 And when do you make food choices? Does he/she make pizza. Bread or cakes at home?Food choiceS_S2
1.2 And when making food choices? Does he/she choose local products?Choose local productsS_S3
1.2 And when do you make food choices? Do you buy fair trade products?Choose fair trade productsS_S4
1.2 And when do you make food choices? Do you buy drinks in glass?Choice glass beveragesS_S5
1.2 And when do you make food choices? Do you shop in small local shops?Choice of local shopsS_S6
1.2 And when do you make food choices? Do you buy organic fruits and vegetables?Choice organic vegetablesS_S7

Note(s): (*) Our elaboration

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