Table 5 Coding of questions on...

Table 5

Coding of questions on purchasing behaviour asked to the sample of consumers surveyed at farmer markets (2020) (*)

Question	Extrapolated variable	Assigned code
2.1. In which channel do you shop? [Hypermarket/Supermarket]	Buying in hypermarkets	A_A1
2.1. In which channel do you shop? [Discount]	Purchase in discount stores	A_A2
2.1. In which channel do you shop? [Small neighbourhood supermarket]	Purchase in a small neighbourhood supermarket	A_A3
2.1. In which channel do you shop? [City market]	Purchase at a city market	A_A4
2.1. In which channel do you shop? [Grocery shop (delicatessen or drugstore)]	Purchase in a delicatessen or grocery store	A_A5
2.1. In which channel do you shop? [Supermarkets/specialised shops]	Purchase in supermarkets/specialised shops	A_A6
2.1. In which channel do you buy? [Solidarity purchasing groups]	GAS purchase	A_A7
2.1. In which channel do you buy? [E-commerce: Buying from the producer]	Purchase from producer	A_A8
2.1. In which channel do you buy? [E-commerce: purchase from distributor]	Purchase from distributor	A_A9
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The price of the product]	Purchase influence – price	A_I1
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The quality of the product]	Purchase influence – quality	A_I2
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The low environmental impact of the product]	Purchase influence – environmental impact	A_I3
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The brand/the company that produces it]	Purchase influence – brand/company producing it	A_I4
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [Advertising]	Buying influence – advertising communication	A_I5
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [Product packaging] 2.2	Purchase influence – product packaging	A_I6
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The advice/opinion of acquaintances. Friends or relatives]	Purchase influence – recommendation from friends and/or relatives	A_I7
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [The advice of experts (nutritionists. Scientists. Doctors …)]	Purchase influence – expert advice	A_I8
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [The information I find on the packaging]	Purchase influence – packaging information	A_I9
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [Trust at the point of sale]	Purchase influence – confidence at the point of sale	A_I10
2.6. In what PERCENTAGE do you buy organic or sustainable food products in each of the following DEPARTMENTS? [Fruit and vegetables]	Buying fruit and vegetables	A_P1
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Fixed weight fresh products]	Buying fruit and vegetables	A_P2
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Frozen and ice-cream products]	Frozen food and ice cream	A_P3
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Fresh meat and fish]	Fresh meat and fish	A_P4
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Beverages]	Beverages	A_P5
2.8. What do you think, in general, about the INFORMATION on the packaging of food products that certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [product quality]	Judgement information – product quality	A_G1
2.8. What do you think, in general, of the INFORMATION on the packaging of food products that certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [product authenticity]	Information judgement – product authenticity	A_G2
2.8. What do you think, in general, of the INFORMATION on the packaging of food products, which certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [defined area of origin]	Information judgement – delimited area of origin	A_G3
2.8. What do you think, in general, of the INFORMATION on food packages certifying their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [favouring work in the production area]	Information judgement – favouring work in the production area	A_G4
2.8. What do you think, in general, of the INFORMATION on the packaging of food products, which certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [avoid buying counterfeit products]	Information judgement – avoid buying counterfeit products	A_G5
2.8. What do you think, in general, of the INFORMATION on food products' packaging certifying their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [regulated production methods]	Information judgement – regulatory production methods	A_G6
2.8. What do you think, in general, of the INFORMATION on the packaging of food products that certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [because it is a traditional product]	Information judgement – traditional product	A_G7
2.8. What do you think, in general, of the INFORMATION on food products' packaging certifying their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [because it is a better product than the standard one]	Information judgement – above standard	A_G8
2.8. What do you think, in general, of the INFORMATION on the packaging of food products, which certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [because it is a more controlled product]	Information judgement – more control	A_G9
3.1. If you want to be sure that you are buying a quality food product (good and safe) what do you trust most? (1 = low → 5 = high) [The organic label]	Trust – organic label	A_F1
3.1. If you want to be sure to buy a quality food product (good and safe) what do you trust most? (1 = low → 5 = high) [The territory of origin]	Confidence – territory of origin	A_F2

Question	Extrapolated variable	Assigned code
2.1. In which channel do you shop? [Hypermarket/Supermarket]	Buying in hypermarkets	A_A1
2.1. In which channel do you shop? [Discount]	Purchase in discount stores	A_A2
2.1. In which channel do you shop? [Small neighbourhood supermarket]	Purchase in a small neighbourhood supermarket	A_A3
2.1. In which channel do you shop? [City market]	Purchase at a city market	A_A4
2.1. In which channel do you shop? [Grocery shop (delicatessen or drugstore)]	Purchase in a delicatessen or grocery store	A_A5
2.1. In which channel do you shop? [Supermarkets/specialised shops]	Purchase in supermarkets/specialised shops	A_A6
2.1. In which channel do you buy? [Solidarity purchasing groups]	GAS purchase	A_A7
2.1. In which channel do you buy? [E-commerce: Buying from the producer]	Purchase from producer	A_A8
2.1. In which channel do you buy? [E-commerce: purchase from distributor]	Purchase from distributor	A_A9
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The price of the product]	Purchase influence – price	A_I1
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The quality of the product]	Purchase influence – quality	A_I2
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The low environmental impact of the product]	Purchase influence – environmental impact	A_I3
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The brand/the company that produces it]	Purchase influence – brand/company producing it	A_I4
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [Advertising]	Buying influence – advertising communication	A_I5
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [Product packaging] 2.2	Purchase influence – product packaging	A_I6
2.2. To what extent are the following ASPECTS important when purchasing food products? (1 = low → 5 = high) [The advice/opinion of acquaintances. Friends or relatives]	Purchase influence – recommendation from friends and/or relatives	A_I7
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [The advice of experts (nutritionists. Scientists. Doctors …)]	Purchase influence – expert advice	A_I8
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [The information I find on the packaging]	Purchase influence – packaging information	A_I9
2.2. To what extent are the following ASPECTS important when buying food products? (1 = low → 5 = high) [Trust at the point of sale]	Purchase influence – confidence at the point of sale	A_I10
2.6. In what PERCENTAGE do you buy organic or sustainable food products in each of the following DEPARTMENTS? [Fruit and vegetables]	Buying fruit and vegetables	A_P1
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Fixed weight fresh products]	Buying fruit and vegetables	A_P2
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Frozen and ice-cream products]	Frozen food and ice cream	A_P3
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Fresh meat and fish]	Fresh meat and fish	A_P4
2.6. In which PERCENTAGE do you purchase organic or sustainable food products in each of the following DEPARTMENTS? [Beverages]	Beverages	A_P5
2.8. What do you think, in general, about the INFORMATION on the packaging of food products that certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [product quality]	Judgement information – product quality	A_G1
2.8. What do you think, in general, of the INFORMATION on the packaging of food products that certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [product authenticity]	Information judgement – product authenticity	A_G2
2.8. What do you think, in general, of the INFORMATION on the packaging of food products, which certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [defined area of origin]	Information judgement – delimited area of origin	A_G3
2.8. What do you think, in general, of the INFORMATION on food packages certifying their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [favouring work in the production area]	Information judgement – favouring work in the production area	A_G4
2.8. What do you think, in general, of the INFORMATION on the packaging of food products, which certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [avoid buying counterfeit products]	Information judgement – avoid buying counterfeit products	A_G5
2.8. What do you think, in general, of the INFORMATION on food products' packaging certifying their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [regulated production methods]	Information judgement – regulatory production methods	A_G6
2.8. What do you think, in general, of the INFORMATION on the packaging of food products that certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [because it is a traditional product]	Information judgement – traditional product	A_G7
2.8. What do you think, in general, of the INFORMATION on food products' packaging certifying their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [because it is a better product than the standard one]	Information judgement – above standard	A_G8
2.8. What do you think, in general, of the INFORMATION on the packaging of food products, which certifies their environmental friendliness and sustainability characteristics? (1 = low → 5 = high) [because it is a more controlled product]	Information judgement – more control	A_G9
3.1. If you want to be sure that you are buying a quality food product (good and safe) what do you trust most? (1 = low → 5 = high) [The organic label]	Trust – organic label	A_F1
3.1. If you want to be sure to buy a quality food product (good and safe) what do you trust most? (1 = low → 5 = high) [The territory of origin]	Confidence – territory of origin	A_F2

Note(s): (*) Our elaboration

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