Coding of questions on purchase orientation asked to the sample of consumers at farmers' markets (2020) (*)
| Question | Extrapolated variable | Assigned code |
|---|---|---|
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification logos on food packaging? (1 = low → 5 = high) [they are recognisable] | Recognisable quality logos/certifications | I_L1 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [they are clear] | Clear quality logos/certificates | I_L2 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [Are they reliable] | Reliable quality logos/certificates | I_L3 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [they help me to choose the most environmentally friendly products] | Quality logos/certificates help you choose | I_L4 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [I do not have enough information to be able to evaluate them] | Quality logos/certificates help to choose | I_L5 |
| 1.4 What do you think are the results that sustainability can help to achieve? (1 = low → 5 = high) [Ensuring food and social security] | Expected outcomes – Ensure food and social security | I_R1 |
| 1.4 Which outcomes do you think sustainability can help to achieve? (1 = low → 5 = high) [managing natural resources wisely] | Expected results – managing natural resources wisely | I_R2 |
| 1.4 What results do you think sustainability can help to achieve? (1 = low → 5 = high) [mitigating climate change] | Expected results – mitigating climate change | I_R3 |
| 1.4 Which outcomes do you think sustainability can help to achieve? (1 = low → 5 = high) [promoting economic growth] | Expected results – promoting economic growth | I_R4 |
| 1.5 What actions are needed to better involve society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [improve the quality of information on organic products] | Actions needed – better information on organic products | I_A1 |
| 1.5 Which actions are needed to better engage society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [provide incentives for buying sustainable organic products] | Actions needed – more incentives to buy | I_A2 |
| 1.5 Which actions are needed to better engage society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [funding research on consumer behaviour] | Actions needed – funding research on consumer behaviour | I_A3 |
| 1.5 Which actions are necessary to better engage society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [promoting social innovation in the food chain] | Actions needed – promote social innovation in the agri-food chain | I_A4 |
| 1.5 Which actions are necessary to better involve society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [strengthen actions to encourage healthier and more sustainable consumption] | Actions needed – strengthen actions to encourage healthier and more sustainable consumption | I_A5 |
| 1.5 Which actions are needed to better involve society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [strengthen actions to reduce food waste in households and food service industries] | Actions needed – strengthen actions to reduce food waste in households and catering industries | I_A6 |
| Question | Extrapolated variable | Assigned code |
|---|---|---|
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification logos on food packaging? (1 = low → 5 = high) [they are recognisable] | Recognisable quality logos/certifications | I_L1 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [they are clear] | Clear quality logos/certificates | I_L2 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [Are they reliable] | Reliable quality logos/certificates | I_L3 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [they help me to choose the most environmentally friendly products] | Quality logos/certificates help you choose | I_L4 |
| 1.3 What do you think about the SUSTAINABILITY/ENVIRONMENTAL quality and certification LOGOS on food packaging? (1 = low → 5 = high) [I do not have enough information to be able to evaluate them] | Quality logos/certificates help to choose | I_L5 |
| 1.4 What do you think are the results that sustainability can help to achieve? (1 = low → 5 = high) [Ensuring food and social security] | Expected outcomes – Ensure food and social security | I_R1 |
| 1.4 Which outcomes do you think sustainability can help to achieve? (1 = low → 5 = high) [managing natural resources wisely] | Expected results – managing natural resources wisely | I_R2 |
| 1.4 What results do you think sustainability can help to achieve? (1 = low → 5 = high) [mitigating climate change] | Expected results – mitigating climate change | I_R3 |
| 1.4 Which outcomes do you think sustainability can help to achieve? (1 = low → 5 = high) [promoting economic growth] | Expected results – promoting economic growth | I_R4 |
| 1.5 What actions are needed to better involve society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [improve the quality of information on organic products] | Actions needed – better information on organic products | I_A1 |
| 1.5 Which actions are needed to better engage society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [provide incentives for buying sustainable organic products] | Actions needed – more incentives to buy | I_A2 |
| 1.5 Which actions are needed to better engage society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [funding research on consumer behaviour] | Actions needed – funding research on consumer behaviour | I_A3 |
| 1.5 Which actions are necessary to better engage society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [promoting social innovation in the food chain] | Actions needed – promote social innovation in the agri-food chain | I_A4 |
| 1.5 Which actions are necessary to better involve society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [strengthen actions to encourage healthier and more sustainable consumption] | Actions needed – strengthen actions to encourage healthier and more sustainable consumption | I_A5 |
| 1.5 Which actions are needed to better involve society and promote social innovation in the field of sustainability? (1 = low → 5 = high) [strengthen actions to reduce food waste in households and food service industries] | Actions needed – strengthen actions to reduce food waste in households and catering industries | I_A6 |
Note(s): (*) Our elaboration
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