Coding of questions on the degree of knowledge of producers asked to the sample of consumers surveyed at farmer markets (2020) (*)
| Question | Extrapolated variable | Assigned code |
|---|---|---|
| 4.1. Do you know one of the following companies [1]? | Knows 1 | C_A1 |
| 4.1. Knows one of the following companies [2] 4.1 | Knows 2 | C_A2 |
| 4.1. Is familiar with one of the following enterprises [3] 4.1 | Knows 3 | C_A3 |
| 4.1. One of the following enterprises is known [4] | Knows 4 | C_A4 |
| 4.1. One of the following enterprises is known [5] | Knows 5 | C_A5 |
| 4.1. One of the following enterprises is known [6] | Knows 6 | C_A6 |
| 4.1. One of the following enterprises is known [7] | Know 7 | C_A7 |
| 4.1. One of the following enterprises is known [8] | Know 8 | C_A8 |
| 4.1. One of the following enterprises is known [9] | Know 9 | C_A9 |
| 4.1. One of the following enterprises is known [10] | Know 10 | C_A10 |
| 4.1. One of the following enterprises is known [11] | Know 11 | C_A11 |
| 4.1. One of the following enterprises is known [12] | Know 12 | C_A12 |
| 4.1. One of the following enterprises is known [13] | Know 13 | C_A13 |
| 4.1. One of the following enterprises is known [14] | Knows 14 | C_A14 |
| 4.3. What do you know about the company(ies) with which you have most dealings? [Interacts and communicates in a clear. Transparent and continuous way the commitment to sustainability] | Clear, transparent and continuous communication of sustainability commitment | C_C1 |
| 4.3. What do you know about the company or companies with which you have most dealings? Does/does it carry out voluntary actions or is it involved in financing initiatives/projects linked to local realities? | It carries out/has carried out voluntary actions or has committed itself to financing initiatives/projects linked to local realities | C_C2 |
| 4.3. What do you know about the enterprise(s) with which you have most dealings? Has it set up a system to manage and monitor its impact on the environment? | Has set up a system to manage and monitor its impact on the environment | C_C3 |
| 4.3. What do you know about the company or companies with which you have most dealings? Has it defined objectives and targets for the improvement of its environmental impact? | Has defined objectives and targets to improve its environmental impact | C_C4 |
| 4.3. What do you know about the company or companies with which you have most dealings? [It applies waste sorting policies] | It applies waste sorting policies | C_C5 |
| 4.3. What do you know about the company or companies with which you have the most relationships? [Carries out analysis. Studies. Research on customers' perception of the sustainability of the company or brand or product] | Carries out analyses, studies and research on customer perceptions regarding sustainability | C_C6 |
| 4.3. What do you know about the company or companies with which you have most dealings? [Does he/she adopt communication and marketing policies (e.g. product launches, events) in which the sustainable values of the product are highlighted?] | Adopts communication and marketing policies (e.g. product launches, events) in which the sustainable values of the product are highlighted | C_C7 |
| 4.3. What do you know about the company or companies with which you have most dealings? Has it activated a process of involvement/awareness-raising on sustainability issues in its downstream and upstream supply chains? | Has activated a process of involvement/awareness-raising on sustainability issues in its downstream and upstream supply chain | C_C8 |
| 4.3. What do you know about the company or companies with which you have most dealings? [It adopts a labour policy which respects workers' rights] | Adopts a labour policy that respects workers' rights | C_C9 |
| Question | Extrapolated variable | Assigned code |
|---|---|---|
| 4.1. Do you know one of the following companies [1]? | Knows 1 | C_A1 |
| 4.1. Knows one of the following companies [2] 4.1 | Knows 2 | C_A2 |
| 4.1. Is familiar with one of the following enterprises [3] 4.1 | Knows 3 | C_A3 |
| 4.1. One of the following enterprises is known [4] | Knows 4 | C_A4 |
| 4.1. One of the following enterprises is known [5] | Knows 5 | C_A5 |
| 4.1. One of the following enterprises is known [6] | Knows 6 | C_A6 |
| 4.1. One of the following enterprises is known [7] | Know 7 | C_A7 |
| 4.1. One of the following enterprises is known [8] | Know 8 | C_A8 |
| 4.1. One of the following enterprises is known [9] | Know 9 | C_A9 |
| 4.1. One of the following enterprises is known [10] | Know 10 | C_A10 |
| 4.1. One of the following enterprises is known [11] | Know 11 | C_A11 |
| 4.1. One of the following enterprises is known [12] | Know 12 | C_A12 |
| 4.1. One of the following enterprises is known [13] | Know 13 | C_A13 |
| 4.1. One of the following enterprises is known [14] | Knows 14 | C_A14 |
| 4.3. What do you know about the company(ies) with which you have most dealings? [Interacts and communicates in a clear. Transparent and continuous way the commitment to sustainability] | Clear, transparent and continuous communication of sustainability commitment | C_C1 |
| 4.3. What do you know about the company or companies with which you have most dealings? Does/does it carry out voluntary actions or is it involved in financing initiatives/projects linked to local realities? | It carries out/has carried out voluntary actions or has committed itself to financing initiatives/projects linked to local realities | C_C2 |
| 4.3. What do you know about the enterprise(s) with which you have most dealings? Has it set up a system to manage and monitor its impact on the environment? | Has set up a system to manage and monitor its impact on the environment | C_C3 |
| 4.3. What do you know about the company or companies with which you have most dealings? Has it defined objectives and targets for the improvement of its environmental impact? | Has defined objectives and targets to improve its environmental impact | C_C4 |
| 4.3. What do you know about the company or companies with which you have most dealings? [It applies waste sorting policies] | It applies waste sorting policies | C_C5 |
| 4.3. What do you know about the company or companies with which you have the most relationships? [Carries out analysis. Studies. Research on customers' perception of the sustainability of the company or brand or product] | Carries out analyses, studies and research on customer perceptions regarding sustainability | C_C6 |
| 4.3. What do you know about the company or companies with which you have most dealings? [Does he/she adopt communication and marketing policies (e.g. product launches, events) in which the sustainable values of the product are highlighted?] | Adopts communication and marketing policies (e.g. product launches, events) in which the sustainable values of the product are highlighted | C_C7 |
| 4.3. What do you know about the company or companies with which you have most dealings? Has it activated a process of involvement/awareness-raising on sustainability issues in its downstream and upstream supply chains? | Has activated a process of involvement/awareness-raising on sustainability issues in its downstream and upstream supply chain | C_C8 |
| 4.3. What do you know about the company or companies with which you have most dealings? [It adopts a labour policy which respects workers' rights] | Adopts a labour policy that respects workers' rights | C_C9 |
Note(s): (*) Our elaboration
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