Table 1

Kiwicha supply chain industry characteristics

Supply chainCharacteristicsReferences
Agriculture
  1. Highly fragmented sector

  2. Older entrepreneurs

  3. Entrepreneurs with little business training

  4. Low bargaining power with suppliers and customers

  5. Poor knowledge of the industrial market

Gazdecki (2018), Oreja-Rodriguez et al. (2010), Yeboah Nyamah et al. (2017) 
Agri-food industry
  1. Fragmented industry (small and medium enterprises), but with large national or international food groups

  2. Subject to the power of mass distribution

  3. Tendency toward concentration

  4. Strong competition between firms

Distribution/Retail
  1. Concentrated sector

  2. High bargaining power with suppliers

  3. Intense competition in prices and shorter lead time

  4. Implementation of new information technologies

  5. Mass distribution does not only distribute agri-food products

  6. The gradual disappearance of many traditional small businesses

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