Kiwicha supply chain industry characteristics
| Supply chain | Characteristics | References |
|---|---|---|
| Agriculture |
| Gazdecki (2018), Oreja-Rodriguez et al. (2010), Yeboah Nyamah et al. (2017) |
| Agri-food industry |
| |
| Distribution/Retail |
|
| Supply chain | Characteristics | References |
|---|---|---|
| Agriculture | Highly fragmented sector Older entrepreneurs Entrepreneurs with little business training Low bargaining power with suppliers and customers Poor knowledge of the industrial market | |
| Agri-food industry | Fragmented industry (small and medium enterprises), but with large national or international food groups Subject to the power of mass distribution Tendency toward concentration Strong competition between firms | |
| Distribution/Retail | Concentrated sector High bargaining power with suppliers Intense competition in prices and shorter lead time Implementation of new information technologies Mass distribution does not only distribute agri-food products The gradual disappearance of many traditional small businesses |
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