Table IV

Measurement properties of constructs for desktop group

MeanSD3DCol.Con.Eng.Enj.Gra.Hed.PISat.Sim.Uti.
3D authenticity5.831.43(0.93)          
Colour6.301.400.22(0.97)         
Control5.951.290.090.33(0.99)        
Engagement2.101.340.160.090.04(0.75)       
Enjoyment2.271.530.410.140.050.33(0.62)      
Graphic6.271.400.200.940.290.120.14(0.99)     
Hedonic value5.351.520.090.070.010.150.370.08(0.81)    
Purchase intention5.611.500.110.040.010.170.190.060.17(0.68)   
Satisfaction5.971.440.230.190.090.400.370.190.180.22(0.74)  
Simulated experience6.051.000.410.840.620.140.220.810.080.060.24(0.63) 
Utilitarian value5.651.560.390.090.030.150.270.100.170.340.210.17(0.93)

Note: Values on diagonal are AVEs, whilst those below the diagonal are squared correlations

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