Table V Measurement properties of... | Emerald Publishing

Table V

Measurement properties of constructs for immersive group

	Mean	SD	3D	Col.	Con.	Eng.	Enj.	Gra.	Hed.	PI	Sat.	Sim.	Uti.
3D authenticity	5.45	1.43	(0.82)
Colour	5.49	1.40	0.37	(0.98)
Control	5.57	1.29	0.28	0.31	(0.85)
Engagement	2.83	1.34	0.38	0.38	0.19	(0.97)
Enjoyment	2.81	1.53	0.54	0.38	0.21	0.57	(0.86)
Graphic	5.51	1.40	0.39	0.98	0.33	0.39	0.38	(0.99)
Hedonic value	5.23	1.52	0.70	0.36	0.20	0.41	0.74	0.36	(0.95)
Purchase intention	4.50	1.50	0.23	0.20	0.03	0.15	0.26	0.20	0.26	(0.89)
Satisfaction	4.73	1.44	0.20	0.19	0.06	0.22	0.25	0.19	0.24	0.52	(0.96)
Simulated experience	5.51	1.36	0.63	0.84	0.62	0.44	0.49	0.86	0.51	0.20	0.21	(0.64)
Utilitarian value	4.63	1.56	0.17	0.16	0.11	0.15	0.16	0.16	0.16	0.30	0.34	0.20	(0.97)

	Mean	SD	3D	Col.	Con.	Eng.	Enj.	Gra.	Hed.	PI	Sat.	Sim.	Uti.
3D authenticity	5.45	1.43	(0.82)
Colour	5.49	1.40	0.37	(0.98)
Control	5.57	1.29	0.28	0.31	(0.85)
Engagement	2.83	1.34	0.38	0.38	0.19	(0.97)
Enjoyment	2.81	1.53	0.54	0.38	0.21	0.57	(0.86)
Graphic	5.51	1.40	0.39	0.98	0.33	0.39	0.38	(0.99)
Hedonic value	5.23	1.52	0.70	0.36	0.20	0.41	0.74	0.36	(0.95)
Purchase intention	4.50	1.50	0.23	0.20	0.03	0.15	0.26	0.20	0.26	(0.89)
Satisfaction	4.73	1.44	0.20	0.19	0.06	0.22	0.25	0.19	0.24	0.52	(0.96)
Simulated experience	5.51	1.36	0.63	0.84	0.62	0.44	0.49	0.86	0.51	0.20	0.21	(0.64)
Utilitarian value	4.63	1.56	0.17	0.16	0.11	0.15	0.16	0.16	0.16	0.30	0.34	0.20	(0.97)

Note: Values on diagonal are AVEs, whilst those below the diagonal are squared correlations