Table VII Group comparison between... | Emerald Publishing

Table VII

Group comparison between immerse high resolution and immerse low resolution

	Immerse low	Immerse high		p-value (iteration=)
	Path	Path	Group difference	1,000	2,000	5,000
3D authenticity→simulated experience	0.272	0.288	0.015	0.546	0.580	0.593
Engagement→enjoyment	0.745	0.774	0.029	0.727	0.720	0.711
Engagement→satisfaction	−0.241	−0.201	0.040	0.762	0.804	0.815
Colour vividness→simulated experience	0.283	0.290	0.006	0.766	0.748	0.756
Control→simulated experience	0.319	0.312	−0.006	0.881	0.815	0.819
Enjoyment→satisfaction	−0.276	−0.382	−0.107	0.484	0.542	0.544
Graphic vividness→simulated experience	0.281	0.294	0.014	0.574	0.532	0.531
Hedonic value →engagement	−0.268	−0.362	−0.094	0.482	0.497	0.489
Satisfaction→purchase intention	0.719	0.722	0.003	0.979	0.991	0.990
Simulated experience→engagement	−0.473	−0.338	0.134	0.262	0.289	0.283
Utilitarian value→engagement	−0.063	−0.088	−0.025	0.762	0.781	0.763

	Immerse low	Immerse high		p-value (iteration=)
	Path	Path	Group difference	1,000	2,000	5,000
3D authenticity→simulated experience	0.272	0.288	0.015	0.546	0.580	0.593
Engagement→enjoyment	0.745	0.774	0.029	0.727	0.720	0.711
Engagement→satisfaction	−0.241	−0.201	0.040	0.762	0.804	0.815
Colour vividness→simulated experience	0.283	0.290	0.006	0.766	0.748	0.756
Control→simulated experience	0.319	0.312	−0.006	0.881	0.815	0.819
Enjoyment→satisfaction	−0.276	−0.382	−0.107	0.484	0.542	0.544
Graphic vividness→simulated experience	0.281	0.294	0.014	0.574	0.532	0.531
Hedonic value →engagement	−0.268	−0.362	−0.094	0.482	0.497	0.489
Satisfaction→purchase intention	0.719	0.722	0.003	0.979	0.991	0.990
Simulated experience→engagement	−0.473	−0.338	0.134	0.262	0.289	0.283
Utilitarian value→engagement	−0.063	−0.088	−0.025	0.762	0.781	0.763