Table VIII Group comparison between the... | Emerald Publishing

Table VIII

Group comparison between the immersive group and the desktop group

	Immersive	Desktop		p-value (iteration=)
	Path	Path	Group difference	1,000	2,000	5,000
3D authenticity→simulated experience	0.282	0.275	−0.007	0.794	0.789	0.792
Engagement→enjoyment	0.756	0.577	−0.179	0.028**	0.027**	0.027**
Engagement→satisfaction	−0.219	−0.430	−0.211	0.125	0.126	0.130
Colour vividness→simulated experience	0.285	0.276	−0.009	0.702	0.701	0.701
Control→simulated experience	0.317	0.399	0.082	0.003***	0.003***	0.003***
Enjoyment→satisfaction	−0.331	−0.357	−0.026	0.853	0.853	0.854
Graphic vividness→simulated experience	0.285	0.283	−0.001	0.949	0.950	0.949
Hedonic value→engagement	−0.316	−0.245	0.072	0.539	0.547	0.546
Satisfaction→purchase intention	0.720	0.471	−0.249	0.000***	0.001***	0.001***
Simulated experience→engagement	−0.404	−0.222	0.182	0.068*	0.067*	0.069*
Utilitarian value→engagement	−0.076	−0.198	−0.122	0.187	0.183	0.182

	Immersive	Desktop		p-value (iteration=)
	Path	Path	Group difference	1,000	2,000	5,000
3D authenticity→simulated experience	0.282	0.275	−0.007	0.794	0.789	0.792
Engagement→enjoyment	0.756	0.577	−0.179	0.028**	0.027**	0.027**
Engagement→satisfaction	−0.219	−0.430	−0.211	0.125	0.126	0.130
Colour vividness→simulated experience	0.285	0.276	−0.009	0.702	0.701	0.701
Control→simulated experience	0.317	0.399	0.082	0.003***	0.003***	0.003***
Enjoyment→satisfaction	−0.331	−0.357	−0.026	0.853	0.853	0.854
Graphic vividness→simulated experience	0.285	0.283	−0.001	0.949	0.950	0.949
Hedonic value→engagement	−0.316	−0.245	0.072	0.539	0.547	0.546
Satisfaction→purchase intention	0.720	0.471	−0.249	0.000***	0.001***	0.001***
Simulated experience→engagement	−0.404	−0.222	0.182	0.068*	0.067*	0.069*
Utilitarian value→engagement	−0.076	−0.198	−0.122	0.187	0.183	0.182

Notes: *p<0.1; **p<0.05; ***p<0.01