Average score of constructs for different scenarios
| Construct | Desktop high | Desktop low | Immersive high | Immersive low | Desktop | Immersive |
|---|---|---|---|---|---|---|
| Control(5) | 5.945 | 5.945 | 5.616 | 5.533 | 5.945 | 5.575 |
| Colour vividness(3) | 6.309 | 6.282 | 5.662 | 5.322 | 6.296 | 5.492 |
| Graph vividness (3) | 6.282 | 6.256 | 5.684 | 5.329 | 6.269 | 5.507 |
| 3D authenticity(4) | 5.858 | 5.805 | 5.568 | 5.327 | 5.832 | 5.448 |
| Enjoyment(4) | 2.258 | 2.277 | 2.672 | 2.935 | 2.268 | 2.803 |
| Engagement(3) | 2.789 | 2.802 | 3.718 | 3.838 | 2.796 | 3.778 |
| Satisfaction(4) | 6.008 | 5.922 | 4.775 | 4.683 | 5.965 | 4.729 |
| Hedonic value(4) | 5.368 | 5.322 | 5.278 | 5.168 | 5.345 | 5.223 |
| Utilitarian value(4) | 5.673 | 5.622 | 4.662 | 4.593 | 5.648 | 4.628 |
| Purchase intention(4) | 5.767 | 5.453 | 4.628 | 4.363 | 5.610 | 4.496 |
| Construct | Desktop high | Desktop low | Immersive high | Immersive low | Desktop | Immersive |
|---|---|---|---|---|---|---|
| Control(5) | 5.945 | 5.945 | 5.616 | 5.533 | 5.945 | 5.575 |
| Colour vividness(3) | 6.309 | 6.282 | 5.662 | 5.322 | 6.296 | 5.492 |
| Graph vividness (3) | 6.282 | 6.256 | 5.684 | 5.329 | 6.269 | 5.507 |
| 3D authenticity(4) | 5.858 | 5.805 | 5.568 | 5.327 | 5.832 | 5.448 |
| Enjoyment(4) | 2.258 | 2.277 | 2.672 | 2.935 | 2.268 | 2.803 |
| Engagement(3) | 2.789 | 2.802 | 3.718 | 3.838 | 2.796 | 3.778 |
| Satisfaction(4) | 6.008 | 5.922 | 4.775 | 4.683 | 5.965 | 4.729 |
| Hedonic value(4) | 5.368 | 5.322 | 5.278 | 5.168 | 5.345 | 5.223 |
| Utilitarian value(4) | 5.673 | 5.622 | 4.662 | 4.593 | 5.648 | 4.628 |
| Purchase intention(4) | 5.767 | 5.453 | 4.628 | 4.363 | 5.610 | 4.496 |
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