Table IV Convergent validity,...

Table IV

Convergent validity, discriminant validity and bivariate correlations of latent constructs

Construct	CR	AVE	MSV	ASV	OSL	Imagery	Presence	Flow	Engagement	Attitude	Intention to continue
OSL	0.857	0.548	0.047	0.024	0.740^a
Imagery	0.931	0.817	0.151	0.108	0.178	0.904^a
Presence	0.842	0.576	0.466	0.129	0.124	0.388	0.759^a
Flow	0.905	0.761	0.466	0.148	0.216	0.361	0.683	0.873^a
Engagement	0.887	0.723	0.295	0.163	0.139	0.354	0.317	0.388	0.850^a
Attitude	0.831	0.623	0.295	0.128	0.072	0.348	0.184	0.207	0.543	0.789^a
Intention to continue	0.883	0.719	0.289	0.121	0.155	0.294	0.092	0.225	0.538	0.519	0.848^a

Construct	CR	AVE	MSV	ASV	OSL	Imagery	Presence	Flow	Engagement	Attitude	Intention to continue
OSL	0.857	0.548	0.047	0.024	0.740^a
Imagery	0.931	0.817	0.151	0.108	0.178	0.904^a
Presence	0.842	0.576	0.466	0.129	0.124	0.388	0.759^a
Flow	0.905	0.761	0.466	0.148	0.216	0.361	0.683	0.873^a
Engagement	0.887	0.723	0.295	0.163	0.139	0.354	0.317	0.388	0.850^a
Attitude	0.831	0.623	0.295	0.128	0.072	0.348	0.184	0.207	0.543	0.789^a
Intention to continue	0.883	0.719	0.289	0.121	0.155	0.294	0.092	0.225	0.538	0.519	0.848^a

Notes: CR, composite reliability; AVE, average variance extracted; MSV, maximum shared squared variance; ASV, average squared variance. ^aSquare root of AVEs

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