Hypotheses, path coefficients and results
| Hi | Relationships | β | β* | SE | CV | p-value |
|---|---|---|---|---|---|---|
| H1 (+) | OSL → imagery | 0.340 | 0.179 | 0.113 | 0.006 | 0.003 |
| H2 (+) | Imagery → presence | 0.285 | 0.388 | 0.044 | 6.486 | 0.000 |
| H3 (+) | Imagery → flow | 0.117 | 0.105 | 0.056 | 2.084 | 0.037 |
| H4 (+) | Presence → flow | 0.964 | 0.633 | 0.098 | 9.846 | 0.000 |
| H5 (+) | OSL → flow | 0.270 | 0.127 | 0.102 | 2.655 | 0.008 |
| H6 (+) | Flow → engagement | 0.346 | 0.399 | 0.050 | 6.933 | 0.000 |
| H7a (+) | Engagement → attitude | 0.408 | 0.543 | 0.044 | 9.321 | 0.000 |
| H7b (+) | Attitude → intention to continue | 0.402 | 0.320 | 0.081 | 4.961 | 0.000 |
| H7c (+) | Engagement → intention to continue | 0.345 | 0.366 | 0.060 | 5.775 | 0.000 |
| Relationships | SE | CV | ||||
|---|---|---|---|---|---|---|
| OSL → imagery | 0.340 | 0.179 | 0.113 | 0.006 | 0.003 | |
| Imagery → presence | 0.285 | 0.388 | 0.044 | 6.486 | 0.000 | |
| Imagery → flow | 0.117 | 0.105 | 0.056 | 2.084 | 0.037 | |
| Presence → flow | 0.964 | 0.633 | 0.098 | 9.846 | 0.000 | |
| OSL → flow | 0.270 | 0.127 | 0.102 | 2.655 | 0.008 | |
| Flow → engagement | 0.346 | 0.399 | 0.050 | 6.933 | 0.000 | |
| Engagement → attitude | 0.408 | 0.543 | 0.044 | 9.321 | 0.000 | |
| Attitude → intention to continue | 0.402 | 0.320 | 0.081 | 4.961 | 0.000 | |
| Engagement → intention to continue | 0.345 | 0.366 | 0.060 | 5.775 | 0.000 |
Notes: β, estimates; β*, standardised estimates; SE, standard error of the regression weight; CV, critical ratio value for regression weight
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