Table A1 Measurements Construct Items α...

Table A1

Measurements

Construct	Items	α	CR	AVE	Loadings
Social psychological distance (Hernández-Ortega, 2018)	Regarding the consumers who wrote the above eWOM, I think that to some extent …
	They could have tastes similar to mine	0.878	0.911	0.672	0.795
	They could have values similar to mine				0.803
	They are close to me				0.780
	I could belong to the same group				0.845
	I am similar to them				0.872
Perceived value (Karjaluoto et al., 2019)	Please evaluate your attitude to the above eWOM for the following items. The above eWOM is …
	Ineffective–effective	0.863 (0.973)	0.901 (0.979)	0.646 (0.903)	0.838 (0.952)
	Unhelpful–helpful				0.780 (0.956)
	Not functional–functional				0.780 (0.949)
	Unnecessary–necessary				0.764 (0.930)
	Impractical–practical				0.854 (0.963)
Perceived cognitive effort (Wang and Benbasat, 2009)	Using the above eWOM, choosing a hotel …
	Was very frustrating	0.970	0.976	0.871	0.913
	Was easier because I found helpful information more quickly (R)				0.914
	Took too much time				0.934
	Was easy (R)				0.956
	Required too much effort				0.943
	Was too complex				0.937
Purchase intention (Wang et al., 2018)	As a result of reading the above eWOM, I …
	Believe that my selecting this hotel is highly likely	0.874 (0.963)	0.914 (0.973)	0.726 (0.901)	0.862 (0.949)
	May make a reservation at this hotel				0.804 (0.952)
	Would like to select this hotel				0.867 (0.944)
	Predict that I would book this hotel				0.874 (0.952)

Construct	Items	α	CR	AVE	Loadings
Social psychological distance (Hernández-Ortega, 2018)	Regarding the consumers who wrote the above eWOM, I think that to some extent …
	They could have tastes similar to mine	0.878	0.911	0.672	0.795
	They could have values similar to mine				0.803
	They are close to me				0.780
	I could belong to the same group				0.845
	I am similar to them				0.872
Perceived value (Karjaluoto et al., 2019)	Please evaluate your attitude to the above eWOM for the following items. The above eWOM is …
	Ineffective–effective	0.863 (0.973)	0.901 (0.979)	0.646 (0.903)	0.838 (0.952)
	Unhelpful–helpful				0.780 (0.956)
	Not functional–functional				0.780 (0.949)
	Unnecessary–necessary				0.764 (0.930)
	Impractical–practical				0.854 (0.963)
Perceived cognitive effort (Wang and Benbasat, 2009)	Using the above eWOM, choosing a hotel …
	Was very frustrating	0.970	0.976	0.871	0.913
	Was easier because I found helpful information more quickly (R)				0.914
	Took too much time				0.934
	Was easy (R)				0.956
	Required too much effort				0.943
	Was too complex				0.937
Purchase intention (Wang et al., 2018)	As a result of reading the above eWOM, I …
	Believe that my selecting this hotel is highly likely	0.874 (0.963)	0.914 (0.973)	0.726 (0.901)	0.862 (0.949)
	May make a reservation at this hotel				0.804 (0.952)
	Would like to select this hotel				0.867 (0.944)
	Predict that I would book this hotel				0.874 (0.952)

Note(s): The values in parentheses are for Study 2

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