Topics should be covered in as much detail as possible

(2)Provide a personal folder to allow users to save their own notes, media and links

(3)Provide topic summaries with further detail included in a link or collapsible section

(4)Include a range of topics that interest your target audience

(5)Include a mix of personal stories and expert opinions

Localise information for different regions

(2)Highlight key points from articles and personal stories

Information should be reviewed and updated regularly

(2)Clearly state the last date information was updated

Be clear and ensure medical terms are explained

(2)Use authoritative language; avoid the use of slang and colloquialisms

(3)Ensure that statistics are used appropriately and explained with a narrative

Summarise facts and avoid extra detail

(2)Provide facts and avoid emotive language

If an article is written from a particular perspective, highlight this

(2)Be conscious of the negative perception that certain sponsors or advertisers could cause

Clearly display references for source material

(2)Provide references to help users who wish to do additional research on a topic