The description of the wholesale capability theme from buyer information
| Informants | Warehouse space | Customer coverage | Shelf space |
|---|---|---|---|
| IW.1 | “[…] consideration by requiring a large/spacious place” | “The people or buyers are those who come […] it is the term” | “Display at the store” |
| IW.2 | “I asked for those rule given [...]” | “[…] it is due to that wholesaler is as the seller, many stores like ours” | “For example, it needs to be display” |
| IW.3 | “The place that we provided is not too spacious […]take too much space” | “[…] such as coffee, many people search for it from the wholesaler” | “Display space is usually for the new products” |
| IW.4 | “Warehouse also available in the store” | “The products that we sell are flowing to urban area, and even to the bottom market” | “I do not accept all kinds display program” |
| IW.5 | “[…] the warehouse which is usually as the wholesaler usually need more space” | “[…] not all of people are consumer” | “It can be said that this place has been rent by Unilever” |
| IW.6 | “Of course, it will see the warehouse capacity” | “For the biggest or smallest market” | “Put in a specific place to display product” |
| Informants | Warehouse space | Customer coverage | Shelf space |
|---|---|---|---|
| IW.1 | “[…] consideration by requiring a large/spacious place” | “The people or buyers are those who come […] it is the term” | “Display at the store” |
| IW.2 | “I asked for those rule given [...]” | “[…] it is due to that wholesaler is as the seller, many stores like ours” | “For example, it needs to be display” |
| IW.3 | “The place that we provided is not too spacious […]take too much space” | “[…] such as coffee, many people search for it from the wholesaler” | “Display space is usually for the new products” |
| IW.4 | “Warehouse also available in the store” | “The products that we sell are flowing to urban area, and even to the bottom market” | “I do not accept all kinds display program” |
| IW.5 | “[…] the warehouse which is usually as the wholesaler usually need more space” | “[…] not all of people are consumer” | “It can be said that this place has been rent by Unilever” |
| IW.6 | “Of course, it will see the warehouse capacity” | “For the biggest or smallest market” | “Put in a specific place to display product” |
Source: Trihatmoko’s (2016) research report