Table 3 Summary of structural results... | Emerald Publishing

Table 3

Summary of structural results

Hypotheses		Path coefficient	S.E	t	Supported?
H1	Experiences → sWOM	0.387	0.063	6.107	Yes
H2	Opinion leadership → sWOM	0.144	0.059	2.439	Yes
H3	Reflection of self → sWOM	0.177	0.058	3.055	Yes
H4	Need for uniqueness → sWOM	0.192	0.065	2.961	Yes
H5	Experiences → Opinion leadership	0.598	0.071	8.398	Yes
H6	Experiences → Reflection of self	0.367	0.067	5.472	Yes
H7	Reflection of self → Opinion leadership	0.290	0.056	5.180	Yes
H8	Reflection of self → Need for uniqueness	0.328	0.046	7.145	Yes

Hypotheses		Path coefficient	S.E	t	Supported?
H1	Experiences → sWOM	0.387	0.063	6.107	Yes
H2	Opinion leadership → sWOM	0.144	0.059	2.439	Yes
H3	Reflection of self → sWOM	0.177	0.058	3.055	Yes
H4	Need for uniqueness → sWOM	0.192	0.065	2.961	Yes
H5	Experiences → Opinion leadership	0.598	0.071	8.398	Yes
H6	Experiences → Reflection of self	0.367	0.067	5.472	Yes
H7	Reflection of self → Opinion leadership	0.290	0.056	5.180	Yes
H8	Reflection of self → Need for uniqueness	0.328	0.046	7.145	Yes

Note(s): p < 0.05