Measurement model
| Construct | Item | Mean | SD | CR | Factor loading |
|---|---|---|---|---|---|
| Source credibility (Kim et al., 2018) | The professional social media I use is: | ||||
| Unknowledgeable—knowledgeable | 2.84 | 0.96 | 0.88 | ||
| Unqualified—qualified | 3.11 | 0.95 | 14.52 | 0.83 | |
| Inexperienced—experienced | 2.79 | 0.87 | 11.54 | 0.75 | |
| Content quality (Magno, 2017) | The information provided by the professional social media I use is accurate | 3.23 | 1.12 | 0.92 | |
| The content of the professional social media I use is updated | 3.25 | 1.10 | 15.42 | 0.92 | |
| The social media I use provides high-quality information | 3.20 | 1.06 | 15.32 | 0.71 | |
| Self-efficacy (Lee, 2014) | I possess the capabilities needed to deliver excellent services to customers | 2.53 | 1.13 | 0.71 | |
| I can perform my service tasks accurately | 2.49 | 1.05 | 10.78 | 0.80 | |
| I can perform my service tasks in accordance with customers’ needs | 2.45 | 1.00 | 11.86 | 0.87 | |
| I can properly respond to a customer’s specific conditions | 2.83 | 1.13 | 10.88 | 0.81 | |
| Solution quality (Atuahene-Gima, 2003; Madhavaram and Hunt, 2017) | Solutions found for my customers’ problems are usually high-quality solutions | 2.70 | 1.12 | 0.80 | |
| Solutions found usually respond exactly to my customers’ needs | 2.63 | 1.17 | 13.93 | 0.87 | |
| Solutions found for customers’ encountered problems are usually effective | 3.08 | 1.13 | 13.30 | 0.83 | |
| Firm performance (Tajvidi and Karami, 2017) | Please indicate your firm’s performance relative to all other competitors in the primary market that you serve: | ||||
| Increase in market share over the past 3 years | 2.48 | 1.09 | 0.79 | ||
| Increase in annual turnover over the past 3 years | 2.59 | 1.00 | 19.63 | 0.83 | |
| Profit over the past 3 years | 2.54 | 0.99 | 21.65 | 0.91 | |
| Return on investment over the past 3 years | 2.62 | 0.98 | 15.82 | 0.89 | |
| Total income over the past 3 years | 2.57 | 1.06 | 16.09 | 0.88 | |
| Construct | Item | Mean | CR | Factor loading | |
|---|---|---|---|---|---|
| Source credibility ( | |||||
| Unknowledgeable—knowledgeable | 2.84 | 0.96 | 0.88 | ||
| Unqualified—qualified | 3.11 | 0.95 | 14.52 | 0.83 | |
| Inexperienced—experienced | 2.79 | 0.87 | 11.54 | 0.75 | |
| Content quality ( | The information provided by the professional social media I use is accurate | 3.23 | 1.12 | 0.92 | |
| The content of the professional social media I use is updated | 3.25 | 1.10 | 15.42 | 0.92 | |
| The social media I use provides high-quality information | 3.20 | 1.06 | 15.32 | 0.71 | |
| Self-efficacy ( | I possess the capabilities needed to deliver excellent services to customers | 2.53 | 1.13 | 0.71 | |
| I can perform my service tasks accurately | 2.49 | 1.05 | 10.78 | 0.80 | |
| I can perform my service tasks in accordance with customers’ needs | 2.45 | 1.00 | 11.86 | 0.87 | |
| I can properly respond to a customer’s specific conditions | 2.83 | 1.13 | 10.88 | 0.81 | |
| Solution quality ( | Solutions found for my customers’ problems are usually high-quality solutions | 2.70 | 1.12 | 0.80 | |
| Solutions found usually respond exactly to my customers’ needs | 2.63 | 1.17 | 13.93 | 0.87 | |
| Solutions found for customers’ encountered problems are usually effective | 3.08 | 1.13 | 13.30 | 0.83 | |
| Firm performance ( | |||||
| Increase in market share over the past 3 years | 2.48 | 1.09 | 0.79 | ||
| Increase in annual turnover over the past 3 years | 2.59 | 1.00 | 19.63 | 0.83 | |
| Profit over the past 3 years | 2.54 | 0.99 | 21.65 | 0.91 | |
| Return on investment over the past 3 years | 2.62 | 0.98 | 15.82 | 0.89 | |
| Total income over the past 3 years | 2.57 | 1.06 | 16.09 | 0.88 | |
Notes:
SD: standard deviation; CR: composite reliability
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