Empirical context under the ARA lenses
| Alpha | Beta | Gamma | Delta | |||||
|---|---|---|---|---|---|---|---|---|
| Profile of selected start-ups Interviews Netnography (total pages of scanned material; sources: no. of content items) | Year: 2012 product: Smart glasses Interviewee: Co-founder and CEO Interview 1: 4/9/2018 (1 h:35 min) Interview 2: 6/21/2019 (1 h:05 min) -Total pages of scanned material: 26 CF platforms: 55 Company website/blog: 2 | Year: 2016 product: Smart tiles Interviewee: Co-founder and CEO Interview 1: 5/17/2018 (1 h:25 min) Interview 2: 6/6/2019 (e-mail recall and interview – 30 min) Total pages of scanned material: 7 CF platforms: 6 Company social media platforms: 4 | Year: 2016 product: Photovoltaic systems Interviewee: CEO Interview 1: 8/2/2018 (1 h:10 min) Interview 2: 6/25/2019 (50 min) Total pages of scanned material: 22 CF platforms: 35 | Year: 2014 product: 3D solutions Interviewee: Co-founder Interview 1: 8/1/2018 (1 h:25 min) Interview 2: 6/20/2019 (1 h:15 min) Total pages of scanned material: 16 CF platforms: 37 | ||||
| Combination of CF campaigns and their main features | NECF + ECF | ECF + NECF | ECF + ECF | NECF + NECF | ||||
| 2013 – First NECF Financing for product development in B2C markets Outcome: €117,000 out of €134,000 | 2016 – Second ECF Financing for growth in B2B markets Outcome: €250,000 out of €250,000 | 2016 – First ECF Financing for expansion of patent protection in foreign countries and business development Outcome: €184,000 out of €75,000 | 2017 – Second NECF Increasing reputation and market visibility Outcome: €5,700 out of €5,000 | 2017 – First ECF Financing for business development Outcome: €184,000 out of €184,000 | 2018 – Second ECF Financing for business development Outcome: €2,250,000 out of €2,250,000 | 2013 – First NECF Product development and testing Outcome: €16,000 out of €1,500 | 2014 – Second NECF Product development and testing Outcome: €70,000 out of €25,000 | |
| Actors, activities and resources analysis in the first and in the second CF campaign | Key actors Entrepreneur Backers (users) Google and PayPal (external actors) Main activities CF campaign Product development Marketing activities Production planning Key resources Technological knowledge (product) | Key actors Entrepreneur Marketing team Backers (investors) Industrial customers Main activities CF campaign Marketing activities Product development Production planning Key resources CF knowledge Technological knowledge (product) Marketing knowledge B2B market knowledge | Key actors Entrepreneur Backers (investors) Key ECF investor Main activities CF campaign Marketing activities Product development Production planning Key resources Financial resources (public funding of R&D project) Technological knowledge (product) | Key actors Entrepreneur Marketing team Backers, experts, potential customers Main activities CF campaign Marketing activities Key resources CF knowledge Technological knowledge (product) Marketing knowledge B2B market knowledge | Key actors Twelve original owners CEO/Managing Director Marketing team Backers (investors) Main activities CF campaign Product development Production planning Marketing activities Key resources CF knowledge Technological knowledge (product) Marketing knowledge Social/business relationships (related to owners) | Key actors Twelve original owners CEO/Managing Director Marketing team Backers (investors) Key industrial partner Main activities CF campaign Product development Production planning Marketing activities Key resources CF knowledge Technological knowledge (product) Marketing knowledge Social/business relationships (related to owners and to the previous campaign) | Key actors Two founders Backers (users) Main activities CF campaign Marketing activities Product development Production planning Key resources Technological knowledge (product) Prototype | Key actors Two founders Backers (users) Main activities CF campaign Marketing activities Product development Production planning Key resources CF knowledge Technological knowledge (product) Prototype Market knowledge |
| Alpha | Beta | Gamma | Delta | |||||
|---|---|---|---|---|---|---|---|---|
| Year: 2012 product: Smart glasses | Year: 2016 product: Smart tiles | Year: 2016 product: Photovoltaic systems | Year: 2014 product: 3D solutions | |||||
| 2013 – First NECF | 2016 – Second ECF | 2016 – First ECF | 2017 – Second NECF | 2017 – First ECF | 2018 – Second ECF | 2013 – First NECF | 2014 – Second NECF | |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.