Table 1

Case companies’ profile and data collection

AlphaBeta
Main offeringBeer, wine and ciderTrucks and light commercial vehicles
SizeEmployees: 266Employees: 302
 Revenue: €26.8mRevenue: €110.4bn
Main industrial marketsEurope, AmericasEurope, Americas, Asia Pacific
Location of the unit interviewedSpainItaly
Number of interviews1214
Informant positionGeneral manager: 1General manager: 1
 Software specialists: 2Digital services manager: 1
 Tool managers: 4Service engineers: 2
 Customer solution manager: 1Platform development managers: 3
 Regional manager: 1Vice president of customer segment: 1
 Sales director: 1Integrated operations manager: 2
 Marketing manager: 1Global technical support manager: 1
 Technology manager: 1Embedded systems coordinators: 2
  Research and development manager: 1
Interview length45 min50 min
Interview typeOnlineOnline
Source: Authors’ elaboration
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