Preliminary observation, informants and interviews
| Preliminary observation | |
|---|---|
| Activities | Year |
| Two factory visits at multinational pharmaceutical companies | 2019 |
| Two events on pharmaceutical strategic marketing and MA | 2018, 2019 |
| Three thematic workshops on MA | 2019 |
| Informal conversations with experts in the field | 2018, 2019 |
| Data collection through in-depth interviews | |
| 2019 | |
| 2018, 2019 | |
| 2019 | |
| 2018, 2019 | |
| Respondents | Position | No. of interviews | Year |
| R1 | Health, Economics and Outcomes Research Specialist | 2 | 2019 |
| R2 | Marketing & Communication Consultant for pharmaceutical companies | 3 | 2019, 2020 |
| R3 | Pharmaceutical Consultant | 3 | 2019 |
| R4 | Regional Commercial Director | 4 | 2019, 2020 |
| R5 | Corporate Affairs Director | 5 | 2019, 2020 |
| R6 | Regulatory & Price Reimbursement Access Director | 4 | 2019, 2020 |
| R7 | Member of a Patient Association | 1 | 2019 |
| R8 | Strategic & Trade Marketing Consultant | 3 | 2019 |
| R9 | Regulatory Affairs Sr Manager | 1 | 2020 |
| R10 | Former Deputy and Council Member | 1 | 2020 |
| R11 | Market Access, Government Affairs & Business Intelligence Sr Director | 3 | 2019 |
| R12 | Hospital Pharmacy Director | 1 | 2020 |
| R13 | Market Access Manager | 2 | 2019, 2020 |
| R14 | Institutional Affairs Head | 1 | 2019 |
| R15 | External Relations, Market Access and Regulatory Director | 1 | 2019 |
| R16 | Health Economic and Market Access Consultant, Member of AGENAS | 1 | 2019 |
| Health, Economics and Outcomes Research Specialist | 2 | 2019 | |
| Marketing & Communication Consultant for pharmaceutical companies | 3 | 2019, 2020 | |
| Pharmaceutical Consultant | 3 | 2019 | |
| Regional Commercial Director | 4 | 2019, 2020 | |
| Corporate Affairs Director | 5 | 2019, 2020 | |
| Regulatory & Price Reimbursement Access Director | 4 | 2019, 2020 | |
| Member of a Patient Association | 1 | 2019 | |
| Strategic & Trade Marketing Consultant | 3 | 2019 | |
| Regulatory Affairs Sr Manager | 1 | 2020 | |
| Former Deputy and Council Member | 1 | 2020 | |
| Market Access, Government Affairs & Business Intelligence Sr Director | 3 | 2019 | |
| Hospital Pharmacy Director | 1 | 2020 | |
| Market Access Manager | 2 | 2019, 2020 | |
| Institutional Affairs Head | 1 | 2019 | |
| External Relations, Market Access and Regulatory Director | 1 | 2019 | |
| Health Economic and Market Access Consultant, Member of AGENAS | 1 | 2019 |
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