Table 1

Sample of US-listed firms who publicly announced their decision to join the boycott campaign targeted at Facebook in June 2020 over issues of hate speech and misinformation on its platform

CompanyIndustry sectorAnnouncement date
AdidasConsumer discretionary6/29/2020
Bausch Health CompaniesHealthcare6/30/2020
Best BuyConsumer discretionary6/28/2020
Broadmark Realty CapitalFinancials6/30/2020
CloroxConsumer staples6/29/2020
Coca-ColaConsumer staples6/26/2020
Colgate-PalmoliveConsumer staples6/29/2020
CVS Health CorpHealthcare6/29/2020
Denny's CorpConsumer discretionary6/29/2020
DiageoConsumer staples6/30/2020
Dunkin Brands CorpConsumer discretionary7/1/2020
Ford Motor CompanyConsumer discretionary6/29/2020
Honda Motor CompanyConsumer discretionary6/26/2020
HPTechnology6/29/2020
JM Smucker CompanyConsumer staples6/30/2020
Levi StraussConsumer discretionary6/26/2020
MicrosoftTechnology6/30/2020
PfizerHealthcare6/29/2020
Sony Corp. of AmericaTechnology7/2/2020
StarbucksConsumer discretionary6/29/2020
Suntory Beverage &FoodConsumer staples6/28/2020
Target CorpConsumer staples7/1/2020
The Hershey CompanyConsumer staples6/26/2020
UnileverConsumer staples6/26/2020
UpworkCommunications6/19/2020
VerizonCommunications6/25/2020
Vertex PharmaceuticalsHealthcare6/29/2020
Walgreens Boots AllianceConsumer staples7/1/2020
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