Table II. Estimation of the reflective...

Table II.

Estimation of the reflective measurement parameters (n = 93)

		Convergent validity		Internal consistency
Construct	Item	Loading	Average variance extracted (AVE)	Composite reliability	Cronbach’s α
Critical values		>0.7	>0.5	>0.6	>0.7
Comparative Customer			0.813	0.929	0.885
	CompC1	0.870
	CompC2	0.918
	CompC3	0.916
Commitment			0.891	0.961	0.939
	Comm1	0.927
	Comm2	0.966
	Comm3	0.938
Trust			0.753	0.901	0.837
	Trust1	0.826
	Trust2	0.881
	Trust3	0.895
Customer attractiveness			0.734	0.892	0.818
	Attract1	0.895
	Attract2	0.827
	Attract3	0.846
Preferential customer treatment			0.667	0.889	0.838
	PrefT1	0.777
	PrefT2	0.843
	PrefT3	0.843
	PrefT4	0.801

		Convergent validity		Internal consistency
Construct	Item	Loading	Average variance extracted (AVE)	Composite reliability	Cronbach’s α
Critical values		>0.7	>0.5	>0.6	>0.7
Comparative Customer			0.813	0.929	0.885
	CompC1	0.870
	CompC2	0.918
	CompC3	0.916
Commitment			0.891	0.961	0.939
	Comm1	0.927
	Comm2	0.966
	Comm3	0.938
Trust			0.753	0.901	0.837
	Trust1	0.826
	Trust2	0.881
	Trust3	0.895
Customer attractiveness			0.734	0.892	0.818
	Attract1	0.895
	Attract2	0.827
	Attract3	0.846
Preferential customer treatment			0.667	0.889	0.838
	PrefT1	0.777
	PrefT2	0.843
	PrefT3	0.843
	PrefT4	0.801

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