Table III. Discriminant validity... | Emerald Publishing

Table III.

Discriminant validity coefficients

Construct	Commitment	Comparative customer	Customer attractiveness	Preferred customer treatment	Trust
Commitment	0.944
Comparative Customer	0.220	0.902
Customer Attractiveness	0.322	0.357	0.857
Preferred Customer Treatment	0.306	0.158	0.529	0.816
Trust	0.293	0.476	0.353	0.119	0.868

Construct	Commitment	Comparative customer	Customer attractiveness	Preferred customer treatment	Trust
Commitment	0.944
Comparative Customer	0.220	0.902
Customer Attractiveness	0.322	0.357	0.857
Preferred Customer Treatment	0.306	0.158	0.529	0.816
Trust	0.293	0.476	0.353	0.119	0.868

Note:

Italic data indicate the square roots of the AVE