Table V. Results of the path coefficient... | Emerald Publishing

Table V.

Results of the path coefficient without control variables (n = 93)

Path	Path coefficient	Standard error	t-value	p-value
Comparative Customer → Customer Attractiveness	0.222	0.138	1.609	0.108
Commitment → Customer Attractiveness	0.220	0.083	2.660	0.008
Trust → Customer attractiveness	0.183	0.102	1.789	0.074
Customer attractiveness → Preferential customer treatment	0.529	0.080	6.631	0.000

Path	Path coefficient	Standard error	t-value	p-value
Comparative Customer → Customer Attractiveness	0.222	0.138	1.609	0.108
Commitment → Customer Attractiveness	0.220	0.083	2.660	0.008
Trust → Customer attractiveness	0.183	0.102	1.789	0.074
Customer attractiveness → Preferential customer treatment	0.529	0.080	6.631	0.000