Effects of CEO inauguration on relative price ratio and marketing cost
| RPRi,t | OEi,t | |
|---|---|---|
| CCRi,t | −0.055 (0.035) | −0.073* (0.035) |
| CEO(t) | 0.006 | −0.041* |
| (0.018) | (0.021) | |
| CEO(t−1) | 0.012 | 0.004 |
| (0.016) | (0.019) | |
| CEO(t−2) | 0.008 | 0.033* |
| (0.016) | (0.019) | |
| CEO(t−3) | −0.005 | −0.001 |
| (0.018) | (0.021) | |
| Constant | −0.024*** | 0.017** |
| (0.005) | (0.007) | |
| R-squared | 0.018 | 0.057 |
| Observations | 183 | 183 |
| −0.055 (0.035) | −0.073* (0.035) | |
| CEO(t) | 0.006 | −0.041* |
| (0.018) | (0.021) | |
| CEO(t−1) | 0.012 | 0.004 |
| (0.016) | (0.019) | |
| CEO(t−2) | 0.008 | 0.033* |
| (0.016) | (0.019) | |
| CEO(t−3) | −0.005 | −0.001 |
| (0.018) | (0.021) | |
| Constant | −0.024*** | 0.017** |
| (0.005) | (0.007) | |
| 0.018 | 0.057 | |
| Observations | 183 | 183 |
Note(s): This table represents the relationship between rate of change in relative price ratio or other expenses and CEO inauguration. The figures in parentheses denote the standard errors. ***, ** and * indicate significance at the 1%, 5% and 10% levels, respectively
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.