Google analytics factors for Bayesian A/B tests
| GA factor and distribution | Description |
|---|---|
| Modeled with Inverse Gamma-Normal conjugate family | |
| SessionDuration (normal) | Time user spent on firm site |
| sessionsPerUser (normal) | Number of times a particular user visited the firm’s site |
| daysSinceLastSession (normal) | Days since a user last visited firm |
| avgTimeOnPage (normal) | Average of time user spends on a page |
| pageviewsPerSession (normal) | Number of page views inside the firm’s site for each session |
| uniquePageviews (normal) | New page views |
| Modeled with Beta-Binomial Conjugate family | |
| entranceRate (beta) | Entrances and entrance rate (clicks to landing page) |
| bounceRate (beta) | Bounces and bounce rate (left after landing page) |
| percentNewSessions (beta) | New sessions (new users) |
| exitRate (beta) | Exits |
| GA factor and distribution | Description |
|---|---|
| SessionDuration (normal) | Time user spent on firm site |
| sessionsPerUser (normal) | Number of times a particular user visited the firm’s site |
| daysSinceLastSession (normal) | Days since a user last visited firm |
| avgTimeOnPage (normal) | Average of time user spends on a page |
| pageviewsPerSession (normal) | Number of page views inside the firm’s site for each session |
| uniquePageviews (normal) | New page views |
| entranceRate (beta) | Entrances and entrance rate (clicks to landing page) |
| bounceRate (beta) | Bounces and bounce rate (left after landing page) |
| percentNewSessions (beta) | New sessions (new users) |
| exitRate (beta) | Exits |
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