Table 3 A/B testing Results from both... | Emerald Publishing

Table 3

A/B testing Results from both Frequentist and Bayesian A/B Testing

GA factor	p−value A/B	μ A/B	σ² A/B	μ-Low on CI	μ-High on CI	σ²-Low on CI	σ²-High on CI	μ for post−E(loss)	σ² for post−E(loss)
Sales	0.204	0.203	0.136	−13.296	9.389	−0.642	0.234	−1.424	0.643
New visitors	0.289	0.287	0.330	−7.008	5.365	−0.544	0.566	1.754	0.332v
Users	0.276	0.276	0.872	−8.426	6.351	−0.181	1.827	−0.895	0.030
Bounces	0.058	0.058	0.791	−3.674	0.168	−0.278	1.494	−1.163	0.056
Bounce rate	0.002	0.001	0.995	−3.185	−1.153	0.449	3.983	0.000	0.001
Average session duration	0.173	0.172	0.999	−8.356	4.466	0.975	5.847	−1.308	0.000
Session duration	0.183	0.180	1.000	−8.668	4.820	0.985	5.804	−2.311	0.000
Unique dimension combinations	0.043	0.042	0.788	−3.441	−0.153	−0.274	1.480	−3.903	0.056
Entrance rate	0.301	0.300	0.992	−10.351	8.365	0.351	3.650	−0.074	0.001
Time on page	0.182	0.181	0.995	−8.339	4.769	0.455	4.001	−2.471	0.001

GA factor	p−value A/B	μ A/B	σ² A/B	μ-Low on CI	μ-High on CI	σ²-Low on CI	σ²-High on CI	μ for post−E(loss)	σ² for post−E(loss)
Sales	0.204	0.203	0.136	−13.296	9.389	−0.642	0.234	−1.424	0.643
New visitors	0.289	0.287	0.330	−7.008	5.365	−0.544	0.566	1.754	0.332v
Users	0.276	0.276	0.872	−8.426	6.351	−0.181	1.827	−0.895	0.030
Bounces	0.058	0.058	0.791	−3.674	0.168	−0.278	1.494	−1.163	0.056
Bounce rate	0.002	0.001	0.995	−3.185	−1.153	0.449	3.983	0.000	0.001
Average session duration	0.173	0.172	0.999	−8.356	4.466	0.975	5.847	−1.308	0.000
Session duration	0.183	0.180	1.000	−8.668	4.820	0.985	5.804	−2.311	0.000
Unique dimension combinations	0.043	0.042	0.788	−3.441	−0.153	−0.274	1.480	−3.903	0.056
Entrance rate	0.301	0.300	0.992	−10.351	8.365	0.351	3.650	−0.074	0.001
Time on page	0.182	0.181	0.995	−8.339	4.769	0.455	4.001	−2.471	0.001