Table 4

Probability that a change in the the firm’s Website statistics was caused by a change in sales due to competition from fraudulent sites

F-statisticProb(>F)Prob(Change in this site statistic caused a change in sales)
new_vis2.19686270.065905093.41%
users1.24122850.308749369.13%
bounces1.04217710.414719258.53%
bounceRate2.21195100.064279493.57%
sessionDuration1.50732740.203690079.63%
avgSessionDuration1.51495170.201225479.88%
uniqueDimensionCombinations0.56931410.751915324.81%
entranceRate1.27332060.293965770.60%
timeOnPage2.80378450.024225197.58%
avgTimeOnPage1.21700680.320319967.97%

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