Table 2

Summary of measures for all variables in the model

VariableMeasure/DefinitionSource
Digital IQA firm’s digital transformation effort. It is measured by four indexes: site and commerce, digital marketing, mobile and socialDigital IQ Index from Gartner
Firm InnovativenessNumber of citations received for the patent that a firm holdsPatentsview.org
Data Breach RiskSecurity incident in which sensitive, protected or confidential data is copied, transmitted, viewed, stolen or used by an individual unauthorized to do soPrivacy Rights Clearing House (PRC), ID Theft Center, and Verizon DBIR
Data Breach SeverityThe number of records that were exposed during a specific data breachPrivacy Rights Clearing House (PRC), ID Theft Center and Verizon DBIR
RevenueCash and cash equivalents refer to the line item on the balance sheet that reports the value of a company's assets that are cash or can be converted into cash immediatelyCompustat
Good WillGoodwill is the value assigned to the name of a business, client relationship, employee morale and other related factors assumed to increase the earnings potential of the businessCompustat
AcquisitionsAn acquisition cost also referred to as the cost of acquisition, is the total cost that a company recognizes on its books for property or equipment after adjusting for discounts, incentives, closing costs, and other necessary expenditures, but before sales taxesCompustat

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