Summary of hypothesis testing results
| Hypothesis | Supported (Y/N) | |
|---|---|---|
| Risk model | Severity model | |
| H1 (DT site and commerce) | N | N |
| H2 (DT digital marketing) | Y | Y |
| H3 (DT mobile) | Y | Y |
| H4 (DT social media) | N | N |
| PatCite*social | N | N |
| PatCite*diq_site | Y | N |
| PatCite*diq_mobile | Y* | N |
| PatCite*diq_marketing | N | Y* |
| Hypothesis | Supported (Y/N) | |
|---|---|---|
| Risk model | Severity model | |
| N | N | |
| N | N | |
| PatCite*social | N | N |
| PatCite*diq_site | N | |
| PatCite*diq_mobile | N | |
| PatCite*diq_marketing | N | |
Note(s): * significant in the model with only one interaction
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