Main themes emerging from focus group
| Questions | Themes in answers |
|---|---|
| 1) Business models related to NFTs | NFT creator |
| NFT marketplace, selling creators’ NFTs | |
| Company offering their own NFTs for promotion and engaging the community around them (fan token) | |
| NFT sales in games | |
| 2) Benefits NFTs offer an organization? What processes are NFTs used for? | Single source of truth across the supply chain and ecosystem |
| Enable loyalties to be paid through smart contracts | |
| 3) How NFTs build trust across the supply chain? | Authenticity of NFT not doubted |
| Less security risks as NFTs are harder to steal than other fungible tokens | |
| 4) How NFTs build trust with the consumer? | Authenticity of NFT not doubted |
| Less security risks as NFTs are harder to steal that other fungible tokens | |
| For companies offering their own NFTs (e.g. fan tokens) there is already a bond and some trust | |
| Many people do not understand the benefits of NFTs so this reduces trust | |
| 5) Additional comments | One topic discussed was whether NFTs would gain wider adoption or remain a niche product |
| The enthusiasm and passion of some in this community was also noted |
| Questions | Themes in answers |
|---|---|
| 1) Business models related to NFTs | NFT creator |
| NFT marketplace, selling creators’ NFTs | |
| Company offering their own NFTs for promotion and engaging the community around them (fan token) | |
| NFT sales in games | |
| 2) Benefits NFTs offer an organization? What processes are NFTs used for? | Single source of truth across the supply chain and ecosystem |
| Enable loyalties to be paid through smart contracts | |
| 3) How NFTs build trust across the supply chain? | Authenticity of NFT not doubted |
| Less security risks as NFTs are harder to steal than other fungible tokens | |
| 4) How NFTs build trust with the consumer? | Authenticity of NFT not doubted |
| Less security risks as NFTs are harder to steal that other fungible tokens | |
| For companies offering their own NFTs (e.g. fan tokens) there is already a bond and some trust | |
| Many people do not understand the benefits of NFTs so this reduces trust | |
| 5) Additional comments | One topic discussed was whether NFTs would gain wider adoption or remain a niche product |
| The enthusiasm and passion of some in this community was also noted |
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