The 4 cases and 4 business models of the NFT ecosystem
| Case | NFT business model | NFT processes | NFT competitive advantage |
|---|---|---|---|
| 1 | NFT creator | Create digital art minted as an NFT | Irrefutable ownership |
| Collect NFT digital art | Builds a community and trust between the collectors | ||
| 2 | NFT marketplace, selling creators’ NFTs | Sell NFT digital art | Irrefutable ownership |
| Builds a community and trust between the collectors | |||
| Purchase history transparent, gives insights into consumers | |||
| 3 | Company offering their own NFT (fan token) | Use specialized platform for all the NFT sales | Allows fans to feel closer to their team |
| Builds a community and trust between the fans | |||
| Allows fans to go to special events | |||
| 4 | Computer game with NFT sales | Primarily based on the “play to earn” model | Gives players something they value, and that they can sell, that does not cost the company anything |
| Optional in-game purchases of NFT minted virtual items | No compulsory purchases reduces push-back and resentment | ||
| Builds a community and trust between the players |
| Case | NFT business model | NFT processes | NFT competitive advantage |
|---|---|---|---|
| 1 | NFT creator | Create digital art minted as an NFT | Irrefutable ownership |
| Collect NFT digital art | Builds a community and trust between the collectors | ||
| 2 | NFT marketplace, selling creators’ NFTs | Sell NFT digital art | Irrefutable ownership |
| Builds a community and trust between the collectors | |||
| Purchase history transparent, gives insights into consumers | |||
| 3 | Company offering their own NFT (fan token) | Use specialized platform for all the NFT sales | Allows fans to feel closer to their team |
| Builds a community and trust between the fans | |||
| Allows fans to go to special events | |||
| 4 | Computer game with NFT sales | Primarily based on the “play to earn” model | Gives players something they value, and that they can sell, that does not cost the company anything |
| Optional in-game purchases of NFT minted virtual items | No compulsory purchases reduces push-back and resentment | ||
| Builds a community and trust between the players |
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