Table 6 The results of structural... | Emerald Publishing

Table 6

The results of structural equation modeling analysis

Hypotheses	Path	STDVE	T Statistics	$β$
–	Gender → GI	0.046	1.344	0.062
–	Age → GI	0.059	1.022	–0.061
–	Education → GI	0.048	0.740	–0.036
–	Income → GI	0.054	0.448	–0.024
–	Watching Experience → GI	0.059	0.729	–0.043
–	Gifting Experience → GI	0.041	0.074	–0.003
H1	PA → GI	0.070	2.093	0.146*
H2	PS → GI	0.055	2.802	0.154**
H3	PUV → GI	0.063	2.628	0.165†
H4	PHV → GI	0.069	2.940	0.203**
H5	PSV → GI	0.087	0.177	–0.015

Hypotheses	Path	STDVE	T Statistics	$β$
–	Gender → GI	0.046	1.344	0.062
–	Age → GI	0.059	1.022	–0.061
–	Education → GI	0.048	0.740	–0.036
–	Income → GI	0.054	0.448	–0.024
–	Watching Experience → GI	0.059	0.729	–0.043
–	Gifting Experience → GI	0.041	0.074	–0.003
H1	PA → GI	0.070	2.093	0.146*
H2	PS → GI	0.055	2.802	0.154**
H3	PUV → GI	0.063	2.628	0.165†
H4	PHV → GI	0.069	2.940	0.203**
H5	PSV → GI	0.087	0.177	–0.015

Note(s): †p < 0.1, *p < 0.05, **p < 0.01, ***p < 0.001