Table 8

The results of multi-group analysis between different types of live streaming

PathGroup (non-leisure-related live streaming, N = 198)Group (leisure-related live streaming, N = 257)
STDVET statisticsβSTDEVT statisticsβ
PA → GI0.1140.9990.1140.0841.8120.152†
PS → GI0.0812.5010.201*0.0621.9940.123*
PUV → GI0.1082.2960.249*0.0781.4830.116
PHV → GI0.1101.1340.1250.0704.1400.291***
PSV → GI0.1590.648−0.1030.0880.6150.054

Note(s):p < 0.1, *p < 0.05, **p < 0.01, ***p < 0.001

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