The results of multi-group analysis between different types of live streaming
| Path | Group (non-leisure-related live streaming, N = 198) | Group (leisure-related live streaming, N = 257) | ||||
|---|---|---|---|---|---|---|
| STDVE | T statistics | STDEV | T statistics | |||
| PA → GI | 0.114 | 0.999 | 0.114 | 0.084 | 1.812 | 0.152† |
| PS → GI | 0.081 | 2.501 | 0.201* | 0.062 | 1.994 | 0.123* |
| PUV → GI | 0.108 | 2.296 | 0.249* | 0.078 | 1.483 | 0.116 |
| PHV → GI | 0.110 | 1.134 | 0.125 | 0.070 | 4.140 | 0.291*** |
| PSV → GI | 0.159 | 0.648 | −0.103 | 0.088 | 0.615 | 0.054 |
| Path | Group (non-leisure-related live streaming, | Group (leisure-related live streaming, | ||||
|---|---|---|---|---|---|---|
| STDVE | STDEV | |||||
| PA → GI | 0.114 | 0.999 | 0.114 | 0.084 | 1.812 | 0.152† |
| PS → GI | 0.081 | 2.501 | 0.201* | 0.062 | 1.994 | 0.123* |
| PUV → GI | 0.108 | 2.296 | 0.249* | 0.078 | 1.483 | 0.116 |
| PHV → GI | 0.110 | 1.134 | 0.125 | 0.070 | 4.140 | 0.291*** |
| PSV → GI | 0.159 | 0.648 | −0.103 | 0.088 | 0.615 | 0.054 |
Note(s): †p < 0.1, *p < 0.05, **p < 0.01, ***p < 0.001
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.