Measurement model reliability and convergent validity
| EFA | CFA | ||||
|---|---|---|---|---|---|
| Constructs | Factor loadings | Cronbach's alpha | Composite reliability (CR) | Average variance extracted (AVE) | |
| IMC consistency (IMC_co) | IMC1 | 0.805 | 0.914 | 0.931 | 0.660 |
| IMC2 | 0.790 | ||||
| IMC3 | 0.850 | ||||
| IMC4 | 0.831 | ||||
| IMC5 | 0.834 | ||||
| IMC6 | 0.769 | ||||
| IMC7 | 0.805 | ||||
| IMC interactivity (IMC_i) | IMC9 | 0.824 | 0.836 | 0.931 | 0.672 |
| IMC10 | 0.845 | ||||
| IMC11 | 0.742 | ||||
| IMC12 | 0.862 | ||||
| IMC connectivity (IMC_cn) | IMC13 | 0.906 | 0.854 | 0.911 | 0.774 |
| IMC14 | 0.857 | ||||
| IMC15 | 0.876 | ||||
| Product Satisfaction (PS) | PS1 | 0.854 | 0.906 | 0.934 | 0.781 |
| PS2 | 0.883 | ||||
| PS3 | 0.920 | ||||
| PS4 | 0.877 | ||||
| Satisfaction with Retail Service (SR) | SR1 | 0.890 | 0.931 | 0.948 | 0.783 |
| SR2 | 0.890 | ||||
| SR3 | 0.879 | ||||
| SR4 | 0.892 | ||||
| SR5 | 0.873 | ||||
| EFA | CFA | ||||
|---|---|---|---|---|---|
| Constructs | Factor loadings | Cronbach's alpha | Composite reliability (CR) | Average variance extracted (AVE) | |
| IMC consistency (IMC_co) | IMC1 | 0.805 | 0.914 | 0.931 | 0.660 |
| IMC2 | 0.790 | ||||
| IMC3 | 0.850 | ||||
| IMC4 | 0.831 | ||||
| IMC5 | 0.834 | ||||
| IMC6 | 0.769 | ||||
| IMC7 | 0.805 | ||||
| IMC interactivity (IMC_i) | IMC9 | 0.824 | 0.836 | 0.931 | 0.672 |
| IMC10 | 0.845 | ||||
| IMC11 | 0.742 | ||||
| IMC12 | 0.862 | ||||
| IMC connectivity (IMC_cn) | IMC13 | 0.906 | 0.854 | 0.911 | 0.774 |
| IMC14 | 0.857 | ||||
| IMC15 | 0.876 | ||||
| Product Satisfaction (PS) | PS1 | 0.854 | 0.906 | 0.934 | 0.781 |
| PS2 | 0.883 | ||||
| PS3 | 0.920 | ||||
| PS4 | 0.877 | ||||
| Satisfaction with Retail Service (SR) | SR1 | 0.890 | 0.931 | 0.948 | 0.783 |
| SR2 | 0.890 | ||||
| SR3 | 0.879 | ||||
| SR4 | 0.892 | ||||
| SR5 | 0.873 | ||||
Source(s): Own elaboration
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