Table 3 Measurement model discriminant...

Table 3

Measurement model discriminant validity

	IMC_cn	IMC_co	IMC_i	PS	SR
IMC_cn	0.880
IMC_co	0.701	0.812
IMC_i	0.677	0.759	0.820
PS	0.571	0.648	0.587	0.884
SR	0.572	0.682	0.650	0.811	0.885

Note(s): IMC consistency (IMC_co); IMC interactivity (IMC_i); IMC connectivity (IMC_cn); Product Satisfaction (PS); Satisfaction with Retailer (SR)

Source(s): Own elaboration

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